STRATEGIC MANAGEMENT BPMN6023 INDIVIDUAL TERM PAPER “DELL INC. : CHANGING THE BUSINESS MODEL (MINI CASE)” PREPARED BY : MOHD NOOR SHARIFFUDDIN AL-MUHARRAM BIN MAT SHUIB @ SHARIF MATRIX NO : 814812 MASTER OF BUSINESS ADMINISTRATION UNIVERSITI UTARA MALAYSIA TABLE OF CONTENTS Description | Page | 1 | Executive Summary................................................................................................. | 3 | 2 | Company Background.....................................
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Marketing Plan Reda Bouizar Devry University Mktg522 Marketing Plan 1.0 Executive summary The purpose of this marketing plan is to introduce Apple into a new market that has the potential to make the company leading further in the high-tech industry. The proposed product is the iWatch, a smart watch that features Apple’s latest technology. This product will allow the company to penetrate the market of wearable technologies, which will weight 1.4 billion dollars
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DEDICATION “ To succeed you must first improve, to improve you must first practice, to practice you must first learn, and to learn you must first fail.” The writer would like to dedicate this piece of work to those people who inspired and encouraged him in many ways…. To all his mentors and faculty members of the Institute of Information and Communication Technology, To his beloved mother and father… To his friends, classmates and special friend.. Above all, to our Lord Jesus Christ who
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(Bill Gates, Microsoft) “By 2005 or so, it will become clear that the Internet’s impact on the economy has been no greater than the fax machine.” (Paul Krugman, Professor of Economics, 1998) “I think there is a world market for maybe five computers.” (Thomas Watson, IBM CEO, 1943) “There’s no chance that the iPhone is going to get any significant market share. No chance.” (Steve Ballmer, Microsoft CEO, 2007) The ongoing advances in information technology have a strong
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1 Table of Contents Executive Summary ............................................................................................... 3 Intro ...................................................................................................................... 4 Issues & Outlook Profile ......................................................................................... 6 Mission and Strategy ...............................
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8.0 Appendix 16 1.0 Introduction Apple Inc was found by Steve Jobs and Ronald Wayne in 1976. Apple is a successful and well-known company that designs, creates and produces consumer electronics, computer software and personal computers. Apple is also well recognised for the used of technology that is cutting edge and the innovation that take place on the products. Macintosh computers, iPhone, iPod and iPad are the best-known hardware products of Apple. As the slogan that used in the advertising
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Running Head: SALES PLAN: PHASE TWO Sales Plan: Phase Two May 10, 2010 Sales Plan: Phase Two Apple has become one of the most successful cell phone providers since releasing the iPhone in 2007 (Apple, n.d.). This product is revolutionizing the cellular phone industry in ways that no other product could ever do. But like any product, the iPhone must continue to grow to stay ahead of the competition and always to increase sales. One way to do this is preparing a sales plan that can keep
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Apple – An introduction to Marketing Strategy This company almost needs no introduction. Although I am not really a fan of their products, there is no denying the huge success of Apple: the technology company now has the highest market capitalization in the world at $573 billion, which is more than Microsoft and Google’s valuation combined; the firm is the most admired company in the world; and the Apple brand value is worth $153.3 billion alone. The list is simple endless… Having only briefly
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[pic] RESEARCH PAPER INNOVATION IS THE PATH OF SUCCESS SUBMITTED TO: Prof. Ramasastry SUBMITTED BY: AMRITPAL SINGH ROLL NO: 01 SECTION: 1 - D BATCH: 2009-11 |“INNOVATION IS THE PATH OF | |SUCCESS”
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(i)SAMSUNG 10 (ii)APPLE 12 PORTER’S 5 FORCE MODEL COMPARISON 15 SWOT ANALYSIS 17 CONCLUSION & RECOMMENDATION 19 REFERENCES 21 INTRODUCTION This paper seeks to compare core and enabling technologies of two organizations in the consumer electronics industry. Apple is currently first in the brand value while Samsung is sitting in the second position. Whereas Samsung has the maximum market share in the mobile industry. Apple leads the line in the tablet
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