Some of Apple’s biggest successes include such products as: * Macintosh: Released in 1984, it became the first computer to integrate two elements we are all familiar with in computers today: GUIs and mice. Drag-and-drop was introduced to the world at large on the Macintosh, as was the concept of folders, file icons, and a trash can on the computer screen. * Pixar: Steve Jobs bought Pixar in 1986 from Lucasfilm. He originally wanted to use the company to help develop graphics-rendering hardware
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Strategic Management Strategic Inputs: Firm History: Apple Inc. operates in the U.S. the company designs and manufactures computer electronics, computer software and personal computers. Which include Macintosh computers, iPod, iPhones, iPads, and Mac OS X operating system among many other products. The company was established in 1976 in California. The company changed its name from Apple computer Inc. in 2007 to Apple Inc. to reflect the growth and expansion undergone by the company in the electronics
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Competitive Strategies: Apple Vs. Microsoft Paul Brouse BUS 508 February 4, 2013 Competitive Strategies: Apple Vs. Microsoft Since the mid-80s Apple and Microsoft have been locked in a heavy weight battle to become king in the technology industry. While Apple released its first Macintosh computer in 1984, Microsoft followed shortly after with the release of Windows 1.0 just a year later. The two struggled to gain a foothold on the market, and have been trying to outdo one another ever since
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Learning Project 1 Apple was incorporated on January 3, 1977, along with its subsidiaries .Apple is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, software and portable digital music players. Apple was created by Steve Wozniak and Steve Jobs in Silicon Valley, California. The two began building Apple Computers in 1976 in the living room of Steve Jobs’ parent’s living room. Steve Wozniak would build the computers and Steve Jobs would
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Case Study & Analysis - Apple A note on history of disruptive technology and Apple Computers: Apple computers (Inc.) has been a pioneer in successfully introducing one disruptive technology after another. Beginning in the 1980’s, Apple introduced the first “personal computer” to the market. Although IBM would soon take over this market, Apple still gave birth to idea, and looking 20 years down the road to the introduction of the MacBook, we can see that Apple was able to finally restore its
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Successes: Some of Apple’s biggest successes were Apple’s creating the first Intel chip equipped for its Macintosh computers and a few new software packages. Along with the iPod and iTunes which would not have had nearly as much impact if they hadn’t been matched with iTunes and App Exchange. A major key to Apple’s continued success is its ability to keep pushing the envelope in the areas of innovation. Three areas that Apple’s Scott Anthony, managing director, says contribute to their decade of
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College: Tutor: Date: Apple Inc. Analysis & Strategic Management Introduction Strategic management is the process by which an organization drafts, implements and evaluates cross-functional decisions that enable the organization to achieve its long-term objectives. It entails the process of specifying the mission of the organization, its vision, objectives and the development of the various strategies to achieve the objectives of the organization. Apple Inc. (Apple) has managed to create
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:- Apple Inc. Wasw founded in Cupertino,California on April1,1976. Three cofounders were Mr.Steve Jobs , Mr.Steve Woznaik, Mr.Ronald Wayne. As on date only one founder from the original three remains with Mr.Steve Jobs being Co-founder, Chairman, and CEO. In Financial 2010 its revenue stood at $65.23 billion with total profit of $14.01 billion. Apple Computer, Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Best-known
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sapient institute of management studies 2012 Project report on Marketing Mix of Apple Inc. Guided By:- Dr.Vishal Khasgiwala Submitted By:-Hussain RatlamWala Aziz RatlamWala Contents SL no. | Particulars | Page no. | 1 | Introduction of sector | 3 | 2 | Introduction of Company | 4 | 3 | Organization structure | 6 | 4 | The 4 p’s | 7 | 5 | Unique Selling Proposition | 10 | 6 | Comparative analysis | 10 | 7 | Recommendation | 14 | 8 | Conclusion | 16 | Page
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APPLE INC. [pic] APPLE COMPUTERS EXECUTIVE SUMMARY This research paper is fully depends upon the true information on the Apple Inc. This paper is specially made for the Apple Computers. The purpose of the paper is to provide the strategic analysis plan for the Apple Inc for the next three years i.e. 2011-2013. The strategic Management Model for Apple Inc gives the useful output from the analysis of all the factors that contributes. This project is based upon to find out
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