Apple Inc; formerly known as Apple Computer, Inc. was established on April 1st of 1976 in Cupertino, California. Apple Inc is a multinational corporation that markets and designs electronics, computer software, and computer hardware. Apple I was the first product created and shown to the public at the “Homebrew Computer Club’, then unveiled Apple II, Lisa, PowerBook 100 (the first portable computer), Newton Message Pad (first handheld device), a new line of Macintosh Computers (G3), and IMac. To
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and Apple Computers, Inc. Annual Report Comparison as we all know that both of these companies have become public figures names. Both companies have many divisions, and both manage extensive assets and liabilities. In searching various internet articles both reported large amounts of income, and the matter of accounting checks and balances becomes more complicated than many smaller companies. Apple, Inc. is Microsoft’s biggest competitor in designing and developing computer software. Apple was
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[pic] EXECUTIVE SUMMARY Apple, Inc. was founded in 1976 by Steve Wozniak and Steve Jobs as a technology company specializing in personal computers. In December of 1980, Apple became a publicly traded company and in 1982 became the first personal computer company to attain $1 billion in annual sales. In 1985 after the launch of the Macintosh, Steve Jobs was forced out of the company. He later returned in 1997 to rescue Apple from its stagnant and unimpressive performance of the early
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Abstract Apple is a successful company that is one of the industry leaders in communication and entertainment technology. Despite their success, evaluation and planning must be done to maintain their status. SWOT analysis is the method that is used in this paper to determine the current status of the company and future modifications that can be made to ensure its continued success. Scanning the Environment Introduction We live in a technologically advanced
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Can Apple successfully defend its position as an innovative powerhouse while expanding its portfolio to include media and software as well as attract new consumers? Apple Computer, Inc. Case Study Sheila Attipoe Rosemary Oxford On April 1, 1976, Steve Jobs and Stephen Wozniak began the partnership that would eventually become Apple Computer in Cupertino, California. “Apple Computer, Inc. is an American multinational corporation that designs and sells consumer electronics, computer software
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INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement reads: Apple Computer is committed to protecting the environment, health
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and there was very little that I did not like after thoroughly going over the site. First of all I need to say that I tend to be on the bias side as I am an avid Apple user and have been for quite sometime. When I first visit the site I find that the colors and animations are top rate as one would come to expect from a company like Apple. The stylistic use of fonts and color is vibrant and eye catching so much where that it draws you into the site and want to see more. It is very interactive and
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product, MP3 player sales from 2002 to 2004 quadrupled. (Mintel, 2005) 1.1Marketing Strategies of Apple's entrance in the Digital Music Industry The Apple iPod was revealed to be the most wanted portable music device. Its innovation targets consumers’ desires of sleek design, simplicity, and functionality. No longer was Apple catering for ‘geeky’ computer addicts, but now for the young, stylish and fun consumer. With high interest from other electrical manufacturers seeking to capitalise upon the interest
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customers it serves, and its size. Apple Inc. is a leader in technology. The multinational company is known for its innovation in technology and its popular products such as the iPhone, iPad, iPod, Mac computers and computer software. Their keen approach to marketing and branding has been the key to Apple’s success. “People talk about technology, but Apple was a marketing company,” said John Sculley, Pepsi Marketing Executive (wired.com, 2002). In other words, Apple mastered the art of marketing their
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editorial or opinion piece. (September 2011) Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976,[1] and incorporated the company
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