Apple Inc is a corporation that creates electronics, computer software and also servers. Apples Core products are the Macintosh computer, iPad, iPod, and iPhone. Apple Inc, which is formerly known as Apple Computer, Inc was founded by Steve Jobs and Steve Wozniak on April 1st 1976 and incorporated as computer company January 3rd 1977. Apple Computer was originally a manufacture of computers like the Apple II, Macintosh and Power Mac but, due to the economy, sales began to drop in the 1990s. Steve
Words: 253 - Pages: 2
Apple Inc. 2010 Case Study Apple Inc. 2010 บริษัท Apple ก่อตั้งในปี 1976 ภายใต้ชื่อ Apple Computer โดยมี Steve Jobs และ Steve Wozniak เป็นผู้ก่อตั้ง ต่อมาไม่นาน Apple ได้กลายเป็นผู้นำในอุตสาหกรรมอย่างรวดเร็ว อย่างไรก็ตาม หลังจากการเข้าตลาดของ IBM ส่งผลกระทบต่อ Apple เป็นอย่างมาก โดยที่ Macintosh ของ Apple ไม่สามารถแข่งขันกัน PC จาก IBMได้เลย จากปัญหาตรงนี้ ทำให้ Steve Jobs ถูกบีบให้ลาออกจาก Apple ในปี 1985 หลังจากการจากไปของ Jobs Apple computer ก็มีการปลี่ยนแปลงผู้บริหารและนโยบายตลาดมา แต่ก็ไม่ได้ทำให้
Words: 647 - Pages: 3
Company over time Steve Jobs and Steve Wozniak founded Apple on April 1, 1976. The two Steves, Jobs and Woz (as he is commonly referred to – see woz.org), have personalities that persist throughout Apple’s products, even today. Jobs was the consummate salesperson and visionary while Woz was the inquisitive technical genius. Woz developed his own homemade computer and Jobs saw its commercial potential. After selling 50 Apple I computer kits to Paul Terrell’s Byte Shop in Mountain View, CA, Jobs
Words: 4781 - Pages: 20
1) Apple has always had a mission to develop and sell easy to use products to consumers. Apple has always offered customers a complete solution- a plug and play type of system. They integrated hardware, software and peripherals into one unit instead of buying a computer, then software and audio packages individually. They also developed their products from scratch instead of using current software or technology and make modifications. They had unique drives, chips and displays. Apple made it
Words: 942 - Pages: 4
Contents 1.INTRODUCTION............................................................................................................................1 1.1. ABOUT APPLE – iOS ................................................................................................................... 1 1.2. VISION AND MISSION STATEMENT ....................................................................................... 1.3. MOTIVATION BEHIND SELECTING THE PRODUCT AND THE BRAND .....................
Words: 5468 - Pages: 22
technology word today is Apple. Created by Steve Jobs, Apple revolutionized the computer in 1976 with the release of the Apple 1. From that point on Apple has always been on the top of the market with its products. Presently they lead the market in Smart Phones, Tablets and Personal Computers. With the huge demand for their products, there comes an enormous responsibility for manufacturing the devices in a quick and cost effective matter. With the rapidly growing market of Apple computers and the technology/electronic
Words: 1270 - Pages: 6
7 Key Strategies That You Must Learn From Apple’s Marketing Coming off the heels of yet another successful Apple launch debut, it’s increasingly clear that Apple is on top of their game in a way like no other. Which other company could turn an ordinary press conference into a live global event? The secret lies beyond their product line and design standards; it lies beyond even Steve Jobs’ emphatic adherence to Apple’s core philosophy, which is that the user doesn’t always know what they want.
Words: 1238 - Pages: 5
Business Report 1 BUSINESS REPORT ON APPLE INC. Business Report on Apple Inc. In APA Style Business Report 2 Abstract Apple Computer Inc.,, as it is known today, has gone from merely a small-time computer manufacturer into one of today’s top brand name of desktops, laptops, operating systems, mobile phones, and electronic music streaming. The company has had its ups and
Words: 2490 - Pages: 10
Executive Summary Apple Computer’s 30-year history is full of highs and lows, which is what we would expect in a highly innovative company. They evolved throughout the years into an organization that is very much a representation of its leader, Steven Jobs. Apple made several hugely successful product introductions over the years. They have also completely fallen on their face on several occasions. They struggled mightily while Jobs was not a part of the organization. Apple reached a point where
Words: 2933 - Pages: 12
APPLE INC. Grantham University Abstract Apple Inc. is a company that is on top and still continues to rise. The company continue to design top notch products for everyone to enjoy. From Macbooks to Ipods, Ipads, and Iphones, Apple is just taking technology to a new level. Apple sells its products world wide through online stores, retail stores, and third party resellers. Apple does a fantastic job when it comes to advertising. From television commercials to print ads,
Words: 883 - Pages: 4