Powered by S&P Capital IQ INDUSTRY SURVEYS Technology Hardware, Storage & Peripherals April 2015 ANGELO ZINO, CFA Equity Analyst www.spcapitaliq.com 2 April 2015 INDUSTRY SURVEYS Technology Hardware, Storage & Peripherals PERFORMANCE Sector Overview Industry Overview Revenues Expenses Profits & Margins Valuation Capital Markets INDUSTRY PROFILE Trends INQUIRIES & CLIENT SUPPORT 800.523.4534 clientsupport@standardandpoors.com SALES
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MARKETING 23 SEGMENTATION: 23 TARGETING: 26 POSITIONING: 27 Samsung marketing mix 27 Product 27 Promotion 27 Price 28 Place 28 Product Line Strategy: 30 Distribution Strategy: 30 Pricing Strategy: 32 Samsung vs Apple Pricing Strategy 33 Integrated Marketing Communication: 38 Conclusion: 40 References: 41 Company background: Samsung was founded in Suwon, Korea in 1969. Its vision 2020 is stated as being “Inspire the world, create the future” (Samsung website). Samsung
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result of new Internet technologies that are quickly gaining widespread acceptance among Internet users and are becoming new media outlets in their own right. Trends include: Updating Corporate News Corporate Blogs Social Media RSS Feeds Podcasting Search Engine Optimization PR Trends: Updating Corporate News Developing websites has long been a time-consuming and often overly technical undertaking for the vast majority of marketers. However, this changed with the evolution of easier to
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business parlance yet like “branding” which alone, delivers over 1.6 billion search results, or “Corporate branding”, which produces around 6 million hits, the concept of employer branding is catching up given the “war for talent” in this world. Analogous to the PROMOTIONAL MIX for products and services of companies is the EMPLOYER BRAND MIX that includes external reputation, internal communication, senior leadership, values and CSR, internal measurement systems, service support, working environment
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4P’s Analysis of Apple’s iPhone 5 26-Nov-12 [Type the company name] [Type the author name] Word Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Value through Design 6 2.1.2 Value through Features 7 2.1.3 Value through Brand Image 7
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CASE SYNOPSIS Business 478 Prepared by: Aswin Kumar Candice Woods Giorgio Budolig Lucas Segars Qasim Nathoo Prepared for: Jerry Sheppard March 20, 2013 Blackberry, Then And Now Research In Motion (RIM) entered the mobile communications industry in 1984. The Waterloo, Ontario, company founded by Mike Laziridis, penetrated the market with two-way paging technology; developed as a substitute product for Motorola’s SkyTel. Following a series of financing in 1998, and a Co-CEO partnership
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Sony Next Generation Portable (NGP) 2011/4/13 BUS 343 EXECUTIVE SUMMARY Recognized as the global leader and responsible for the progress of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) distributes and markets the PlayStation game console, PS2 computer entertainment system, the PSP handheld entertainment system and the PS3 system. Headquartered in Tokyo, Japan, SCEI is an independent unit of business of Sony Corporation, which was founded in 1946 (Sony
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acceptance of foreign products among a local audience c. Global is the body of octopus, it “touch down” on to the local surfaces by its forces, which function as its legs 3. International Product & Brand policy 4. Price and Places opportunities 5. Communication & Promotion 6. Digitalization – Targetin & Tools 7. Alternative Business Model Questions ? Comment XIAOMI adapte-il ses produits à l’international ? Quelle est la stratégie de distribution de Xiaomi ? Quelle est la stratégie en termes
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business to cater to the needs of the public so their CSR (Corporate Social Responsibility) is seen to be high. In this essay I’ll be looking at areas in which businesses are judged on, whether it be via the media are just through the way the company acts as one body and its effect on the well-being of people and the environment. I’ll be relating this to Apple, and I’ll be looking at how they perform when it comes to ethics and morality. Apple is an American multinational corporation headquartered in
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the Federal Communications Commission (FCC) has the potential to serve 99% of the United States (US) population because of the territories that’s covered by their licenses. Currently AT&T Wireless serves more than 20 million subscribers. Through AT&T’s WorldConnect services all their subscribers can get services in more than 100 countries (Funding Universe, 2011). The origins of AT&T Wireless stems from the merger between AT&T Corp with McCaw Cellular Communications. The development
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