This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in media, marketing and communications. Here are some 300 case studies that can help you get started. 300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media No. ● 1-2-3.tv Corporate Blog: http://blog.1-2-3.tv/ Social networks: Facebook Page YouTube Channel: 123TV Microblogging: 123TV Flickr Foto-Stream: 123TV 3 Italia Social networks:
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Marketing and Promotion: A study of marketing andpromotion successes and failures at Apple Inc. | Content Why I chose to examine Apple Inc.'s marketing and promotions strategies…..P.3 Background………………………………………………………………….……..P.4 Initial Product Marketing & Promotion: Apple I, II and III………………...…P.4 Primary New Product Launch: “Classic Macintosh” and Family……….……..P.5 Further Success in Novel Products, Marketing and Promotions: iPod….……..P.5 Expanding to Mobile Devices: Marketing
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marketing manager must answer when designing a winning marketing strategy. 4. How should a manager approach finding answers to these questions? 5. What are the five different marketing management orientations? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad? 6. Explain the difference between share of customer and customer equity. Why are these concepts important to marketers? 7. Discuss trends impacting marketing and the implications
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McDonald’s and Its Crisis What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed
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Apple Computer, Inc. Company Profile Reference Code: 108 Publication Date: Nov 2006 www.datamonitor.com Datamonitor USA 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 9754 4517 f: +49
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lawsuit brought on by Apple against Samsung. In 2012, a U.S. jury found Samsung guilty on six out of seven accounts of violating patents Apple had filed. Four of the claims were regarding design patents, “related to the appearance of the iPhone (the use of white and black on the devices and the rounded edges on the user-interface icons, which Samsung was found to have violated, and the tablet computer’s rectangular design, which Samsung did not violate)” (Cusumano, 2013). Apple also filed three claims
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9-486-083 REV: SEPTEMBER 16, 2011 TODD D. JICK MARY GENTILE Donna Dubinsky and Apple Computer, Inc. (A) At 7:00 a.m. on Friday, April 19, 1985, Donna Dubinsky placed an urgent phone call to her boss’s boss, Bill Campbell, executive vice president for sales and marketing at Apple Computer, Inc. Dubinsky, director of distribution and sales administration, was attending a management leadership seminar located more than two hours away. Her words were crisp and to the point: “Bill, I really
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Discuss the role that Corporate Social Reporting (sustainability reporting) plays in adding value to the Annual Report. Your answer could consider why organisations have chosen to disclose sustainability information when there is no legal requirement to do so, and how Sustainability Reports have developed in recent years. Whatever name they go by, corporate social responsibility reports are attempting to serve one essential purpose: they portray the relationship between a corporation and society
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Introduction Coca Cola markets nearly 2,400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter’s value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers, acquisitions and IPO’S as our benchmarks to determine if the market
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martens@alumnus.utwente.nl Abstract The purpose of this paper is to analyze the competition among mobile app stores for smart mobile media devices. Therefore, the business models of seven mobile app stores are analyzed with a special focus on Apple and Google. We use e3-value modelling - a formal business modelling technique - for analyzing the critical elements of these mobile ecosystems. The analysis of the app store ecosystems allows a differentiated view on the different strategies of the
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