CSR Activities in Electronic Industry Table of Contents Executive Summary……………………………………...………2 1. Introduction……………………………………………………2 2. CSR activities of Sony, Dell and Apple……………………….3 1. Employees………………………………………...…...……4 2. Environment ………………………………………………..5 3. Consumers…………………………………………………..6 3. Evaluation on CSR activities………………………………….6 3.1 Employees………………………………………………...6 3.2 Environment……………………………………...………7 3.3 Consumers ……………………………………………….8 4. Conclusion……………………………………………………
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Contents 1.INTRODUCTION............................................................................................................................1 1.1. ABOUT APPLE – iOS ................................................................................................................... 1 1.2. VISION AND MISSION STATEMENT ....................................................................................... 1.3. MOTIVATION BEHIND SELECTING THE PRODUCT AND THE BRAND .....................
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wk Apple Inc. is a leading company in the technological arena, continually implementing innovated products to consumers. Apple Inc., though a leader, has dealt with controversy in regard to employee dissatisfaction and unethical working conditions. Employees working in the Foxconn manufacturing plant in Chengdu, China, recently have complained about the working conditions and, the unfair benefits in which they receive. An employee explained after arriving at the Foxconn factory, only
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critical decision facing management. Apples launch of the new mini iPad will need two channel strategies, one for their domestic market (U.S.A), and one for their international market (Japan). Since the product is new choosing the correct market is crucial for the success of the mini iPad. Apples reputation in their domestic market is one of high brand loyalty. Apple has many brand loyal customers that demand Apple products and choose to purchase Apple products before they go to the store.
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Apple Apple product is deign in California and made in china. Is an "extremely important market" for the company and it will continue to look at how to grow its presence in the country? However, China is not simply seen as a potential growth market for Apple products. The country often is regarded as the company's main production base. Just after a horrific rash of worker suicides at the Foxconn factory complex outside of Hong Kong in 2010, a monologist named Mike Daisey launched a one-man
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Death of the iPod * iPod Classic – hasn’t been updated since September 2009 * shipping times slipped from 24hrs to 1-3 days in UK, US reported short supplies * speculation device may soon be discontinued * not even mentioned at annual Apple Developer conference in 2010 * decline as company moved to other devices as iPhone, iPad, iPod Touch as these helped generate record-breaking profits to US20b. * iPod developed 10yrs ago (2001), brought to market under not good circumstances
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industry. Apple maintains a business model that does not fit into traditional industry borders. Besides its traditional business of making and selling computers (e.g. iMacs, Power Books, etc.) it sells music over the internet in order to increase its sales of iPods, which is a sort of digital walkman. In terms of industries this business model includes hardware (the iPod), software (iTunes, which is the software to download the music) and entertainment (music). Hence we could define apple being in
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Apple is an innovative design industry; it represents an Americans individualism culture. No matter in the company defines, products design and the company logo, we can be found that it’s have a creative culture and anti-tradition characteristics. Their products illustrate the Americans have deep love for simple and freedom style. Thus, they beliefs their product was different from the other industry and different from other companies. The Apple Company perceived as a distinctiveness creative brand
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APPLE 1. Purpose * To connect with the fans of Apple products around the world. * To create a online presence which transcends users and non-users of Apple products. * Competition iPod | iTunes | iPhone | iPad | iMac | Sony | Microsoft(Zune) | Google | Samsung | Microsoft | Microsoft(Zune) | | Sony | Dell | HP | | | HTC | Motorola | Dell | | | BlackBerry | | | * Stand in the category Market Leader in the Music player and iTunes
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Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple
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