Assignment 1: Apple Analysis: Corporate Responsibility and Marketing Strategies BUS 508 – Contemporary Business Strayer University Provide a Brief Description of Apple Corporation. Apple Inc. started on April 1, 1976 by Steven Wozniak and Steven Jobs. They had both been interested in electronics and both worked for technical firms in Silicon Valley. After Steven Wozniak came up with a design for a computer, Jobs thought of ways to market this new design. This begins the long dynasty of Apple Computers
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making them attract the largest number of users. Android is developed by Linux and has its home as google, users can customize almost all the basic features making it more user friendly .On the other hand, iOS is developed from UNIX and is owned by Apple cooperation. Android has the largest share in the world among majority smartphone platforms and other forms. Has widgets, increasing clients’ desire on the operating system. Google chrome is the default browser in android when it comes to internet
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individuals. * This form of task force disappointed Dubinsky, she still believe that distribution is her job and Coleman’s proposal is not just simply suggested improvements, but it was total change in distribution and manufacturing strategy, taking Apple from supply driven to demand driven procedures and reducing the distribution and warehouse centers from six to zero. * and her boss, Weaver presented the distribution, services and support for 1985’s plan. * Jobs, the president complaining
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company is none other than Apple. Apple has provided technological advances for consumers since 1976. However, unknown to many, Apple does not only provide advancements in the technological aspects of the world. The company also contributes societal advancements through its social responsibilities and company ethics. Over the years, Apple has proven itself to be one of the most socially responsible companies in the United States. With numerous efforts to uphold labor laws, Apple has made changes to its
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that they care both phones . Apple being created by steve jobs. By the time they wanted to get in the cell phone business , apple was already booming from the computer business , So apple from the beginning was doing well when Apple released its first mobile device in 2007 of June the 29th . It was called the Iphone 2G . Apple really surprised everyone getting into the cell phone business . Apple seized at the opportunity to come up with something and they did . Apple quickly partnered with AT&T
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Before Steve Jobs became a leader and manager of one of the largest corporations in the world, he was a groundbreaking innovator in the technology industry. In 1976, along with Steve Wozinak, Jobs created Apple Computers (Wikipedia, 2013). Forbes (2012) stated that Apple has since become “the most valuable company in history[…]in terms of market capitalization” (para.1). In the late eighties he also co-founded Pixar Animation Studios, another highly-prosperous enterprise. With these two powerhouses
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evolving? Apple’s overall competitive strategy is differentiation strategy. Apple has offered unique product line that the buyers find it’s appealing and worth paying for. The chief elements of Apple’s differentiation strategy are product features and performance as well as technology and innovation. In general, there are three basic product lines of Apple which are Computer, Smartphone as well as Personal Media Players. Apple has created their own operating systems and software and applied it in their
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strategy? (Consider especially the options in table 5.2) 2. What challenges would you expect to be most significant for Apple’s HR staff in meeting these human resource requirements? 3. What sources of job applicants would you recommend that Apple use to meet the needs described here? Questions: 1. Under what conditions would it be practical for a company to send recruiters to college campuses to interview prospective employees, and when would it be impractical? What kinds of companies
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help it and its employees succeed. These values are the basis for what Apple does and how Apple does it. These values govern Apple’s business conduct. Innovation/Vision: Apple built on innovation, providing products that were new and needed. Apple accepts the risks inherent in following their vision, and work to develop leadership products that command the profit margins Apple strive for. Positive Social Contribution: Apple build products that extend human capability, freeing people from drudgery
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Evaluation of the External Environment Introduction Apple Computers originated in Cupertino, California by three friends, Steve Wozniak, Steve Jobs, and Ronald Wayne. Wozniak was the computer nerd of the three and had been working on a computer design and once Jobs convinced him of finishing his model and selling it to the public the beginning of Apple computers was underway. On January 3, 1977 the hard work of the three friends became Apple Computer, Inc. Soon after Wayne sold his share back to
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