1913035X20130702.Z001 A Strategic Analysis of Apple Computer Inc. & Recommendations for the Future Direction TAN Jinjin[a],* [a] “Think Different” (continuous innovation spirit), direct sale business model, customer-focused services and Apple brand power. With “Think Different” spirit, Apple innovates and upgrades its products inexhaustibly. As a successful imitation, Apple sells the products directly to customers over the web, by phone, and Apple stores in an endless stream. Implementing
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StudyNet and in Coursework Hand-In point Weighting: 30% Title: Marketing Audit Format: Report Type: Group (approx 4-5 members) Select one of the following organisations and familiarise yourself with the relevant organisation website * Apple Inc www.apple.com CONSUMER ELECTRONICS * Tiffany’s & Co www.tiffanys.co.uk LUXURY RETAIL 1. Write a brief overview of the organization Access the relevant industry Mintel /Keynote report and other relevant research from information databases
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Apple Computer Introduction: Apple Computer began it’s existence on April Fools Day in 1976 when two young men decide to sell a computer that one of the men designed. Steve Wozniak (Woz) had designed a personal computer that he and Steven Jobs built together. Woz had not even considered that idea of anyone wanting to buy it, however Jobs had a vision to introduce it to the public for sale. Woz and Jobs started the Apple Company in Jobs garage and from there it has blossomed into a billion dollar
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Introduction: Apple Company was developed on April 1st, 1976 by co-founders named Steve Jobs and Steve wozniak in Cupertino California. The company was named “Apple Computers” best known for its Machintosh PCs in the 1980s and 90s. The first computer created was the Apple1 in 1976, which did not have much success; in 1978 the Apple11 was introduced to the market and was successful for many years. On January 9th, 2007 “Apple Computers” was renamed “Apple Inc.” to reflect the shift in focus towards
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Unit 1 Case Analysis: Apple Inc. GB520 Strategic Human Resource Management Chola Kelly Oct 30, 2012 Introduction For the past 30 years, Apple Inc. has been successful with their products. In 2007, Apple sales were $24 Billion range and had a 24 percent increase from the 2006 sales. Steve Jobs and Steve Wozniak started Apple Computer in a car garage in Los Altos, California on April 1, 1976. They sold 200 computers in a short period of time and decided to take on
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Strategy Apple Inc, established by two friends Steve Jobs and Steve Wozniak, designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include Macintosh (“Mac”) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional
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THE SADHU VASWANI INSTITUTE OF MANAGEMENT STUDIES (SVIMS), PUNE REPORT ON ENTERPRISE ANALYSIS: DESK RESEARCH COURSE (COURSE CODE 115) OF FIRMS M/s. Apple Inc. And M/s. Samsung Electronics Ltd. SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE MBA DEGREE PROGRAMME OF THE UNIVERSITY OF PUNE OCTOBER, 2013 SUBMITTED BY Komal Singh ROLL NO. 13216 (BATCH - 2013-14) SADHU VASWANI INSTITUTE OF MANAGEMENT STUDIES KOREGAON
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and Apple Computers, Inc. Annual Report Comparison as we all know that both of these companies have become public figures names. Both companies have many divisions, and both manage extensive assets and liabilities. In searching various internet articles both reported large amounts of income, and the matter of accounting checks and balances becomes more complicated than many smaller companies. Apple, Inc. is Microsoft’s biggest competitor in designing and developing computer software. Apple was
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9-486-083 REV: SEPTEMBER 16, 2011 TODD D. JICK MARY GENTILE Donna Dubinsky and Apple Computer, Inc. (A) At 7:00 a.m. on Friday, April 19, 1985, Donna Dubinsky placed an urgent phone call to her boss’s boss, Bill Campbell, executive vice president for sales and marketing at Apple Computer, Inc. Dubinsky, director of distribution and sales administration, was attending a management leadership seminar located more than two hours away. Her words were crisp and to the point: “Bill, I really
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Apple Business Analysis – Part I Apple Business Analysis Apple Inc. is an American multinational corporation that designs and markets consumer electronics, software, and personal computers. Apple was established on April 1, 1976 by three (3) good friends: Steve Jobs, Steve Wozniak, and Ronald Wayne in Cupertino, California (http://en.wikipedia.org/wiki/Apple_Inc.) and incorporated on January 3, 1977 (http://investor.apple.com/faq.cfm?FaqSetID=6). The company has grown from a garage
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