INTERNATIONAL SCHOOL OF INFORMATICS AND MANAGMENT For partial fulfillment of MBA programme 2011-2013 [pic] CONTEMPORARY REPORT ON “ STRATEGY ANALYSIS OF APPLE CORPORATION AND ITS PRODUCTS” [pic] |Submitted to: |Submitted by: | |Mr.Sandeep Vyas
Words: 13532 - Pages: 55
Description: Describe your product’s functions, applications, uses, and what value it offers to consumers. The iPhone is just one of the many technological devices that Apple, Incorporated. offers to its consumers. The iPhone’s primary function is that of any mobile device used to communicate with others. However, with its recent innovations, the iPhone has become so much more than just a cellular phone. It has become a multi-tasking device that consumers can use to manage their lives and
Words: 7377 - Pages: 30
APPLE INC IN RETAILING (WORLD) June 2014 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2013). 2013 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Retailing Disclaimer Much of the information in this briefing is of a statistical
Words: 7904 - Pages: 32
Case: Apple buys Beats Electronics | | | | | | | | | | | | | | | | | | | | | Word Count of main content: 1187 Introduction In early May 2014, Apple disclosed its intention to buy Beats for US$3 billion and announced the deal completion in early August 2014, welcoming Beats to the Apple family. Apple’s rationale for buying Beats is best summed up by Tim Cook - “Music is such an important part of all of our lives and holds a special place within our hearts
Words: 1534 - Pages: 7
Castle’s Family Restaurant Business Plan: Stage III DeVry University December 11, 2011 Table of Contents Table of Contents --------------------------------------------------------------------------------- 2 Executive Summary ------------------------------------------------------------------------------- 3 Introduction ----------------------------------------------------------------------------------------- 4 Company Review ----------------------------------------------------------------------------------
Words: 1677 - Pages: 7
of interests you may have, there is something for you. Outlined further in this report will outline the demand for these apps, trend analysis, current market status, success stories and lastly the end users. It was in June of 2008 when Apple Inc released its 3G Apple Iphone which featured support for third party applications. Then only a short month later the Apple app store was created. This took consumers by storm and in the first weekend over 10 million apps were downloaded. Since its release
Words: 1635 - Pages: 7
Nike, Inc. is a company that has become the leader in athletic apparel worldwide with retailers in almost 200 countries. Nike utilizes both traditional and non-traditional distribution channels in with primary market regions in the United States, Europe, Asia Pacific, and the Americas. Nike has some 20,000 retailers worldwide including Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, and Web sites which sell Nike's sports and leisure products. (Cuizon, 2009). Political Analysis For
Words: 796 - Pages: 4
Situation Analysis ..5 a. SWOT analysis……………………………………………………………….……..…5-6 Internal Strengths and Weaknesses External Opportunities and Threats 4. Market-Product Focus 6-9 a. Target Markets b. Positioning c. Competitive Analysis d. Promotion Strategy 5. Inventory 9-10 6. Re-organizational Structure .10 7. Financial Analysis 11-12 8. Final Recommendation ...13 9. Bibliography Total Pages in Can Go Analysis and Recommendation
Words: 3472 - Pages: 14
Marketing Plan Xiaomi Inc. Natalie Embleton - 17179865 Executive Summary: Lei Jun along with 7 other developers founded a company, Xiaomi in 2010. Since the release of its first phone in late 2011 it has created an estimated global market share on 5.1% this report will focus on a company, customer, product analysis of Xiaomi as well as show a SWOT analysis, discuss key target markets and list the advantages a disadvantages of potentially entering the Australian mobile phone market. Over it
Words: 2455 - Pages: 10
Steve Jobs and Steve Wozniak, founded Apple Computers, Inc. in 1976. Their vision was to build computers that were user-friendly, yet small enough for consumers to have them in their homes or offices. The first Apple computers were built in Jobs’ garage and were sold as motherboards (CPU, RAM, and basic textual video graphics). These computers were sold without a monitor, keyboard or casing; which were later added in 1977. The second Apple computer (Apple II) modernized the industry with the
Words: 4087 - Pages: 17