sapient institute of management studies 2012 Project report on Marketing Mix of Apple Inc. Guided By:- Dr.Vishal Khasgiwala Submitted By:-Hussain RatlamWala Aziz RatlamWala Contents SL no. | Particulars | Page no. | 1 | Introduction of sector | 3 | 2 | Introduction of Company | 4 | 3 | Organization structure | 6 | 4 | The 4 p’s | 7 | 5 | Unique Selling Proposition | 10 | 6 | Comparative analysis | 10 | 7 | Recommendation | 14 | 8 | Conclusion | 16 | Page
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still no data or information that will need to be gathered manually. In this information age of ours, a period when information is power, technology is such an important part of most organizations. The use of technology is not only limited to technology companies to operate effectively as almost all organizations; small and large, struggles with the management of information systems on a daily basis in one way or another. Management information system is “both a business discipline that deals
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g [pic] [pic] SCHOOL OF MANAGEMENT Brand Image of Apple Inc. [pic] BSc in Business and Management Studies [Marketing] TABLE OF CONTENTS[pic] Page ACKNOWLEDGEMENT Executive Summary [pic] Chapter 1: Introduction 1.1 Industry Summary 6 1.2 Company Profile 6 1.3 Brand Personality and Strategy 7 1.4 Line of Flagship Products 8 [pic] Chapter 2: Literature Review and Theoretical Framework 2
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money that a firm has left over after paying all of the bills (Joseph). There are several ways to dissect the income statement for Apple, Inc. For example Apple’s net income for the period ending March 26, 2011 was $5,967,000,000 ($5.9 billion) dollars. If you compare this to the previous period, December 25, 2010, $6,004,000,000($6.0 billion) dollars it appears Apple isn’t doing well. Comparing dollars to dollars isn’t the best way to read financial statements, especially when trying to compare Apple’s
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be best suited for Apple’s talent acquisition. 3. Approaches to recruiting for Apple’s talent can be done through social media such as: Face book and LinkedIn. Some other approaches Apple can use to find good talent is by posting employment opportunities on job web sites like Indeed.com and Monster. Apple is a reparable company, there is no doubt in my mind they have one of the best supply of potential employees just waiting for the moment they are called in for an interview and ultimately
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after school lectures by Hewlett-Packard Company. It was there that he met his eventual partner, Steve Wozniak. Jobs would have his early beginnings working at Atari as a technician building circuit boards. In 1976, he would start the company Apple Inc. with Steve with funding from a millionaire investor. In 1984, he developed the Macintosh, which was the first small computer with a graphic interface in its time. It had promise to revolutionize the whole PC industry. However, bad business decision
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more productive. Third, leading includes communicating and encouraging employees and getting to know them on an interpersonal level. Fourth, controlling is used to change an organization and help it grow. All four functions are essential to management and can be influenced by internal and external factors. Internal factors consist of culture, employee relation, rules and other things within the business. External factors consist of competitors, customers, and laws outside the company. Globalization,
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An organization is an organized body of people with a particular purpose especially business organization. In order to maintain a business organization, it involves a lot of process, which include organizational structure, and organizational process. Organizational structure is the vertical and horizontal configuration of departments, authority and job within a company. The most common organizational structure is functional departmentalization. Functional departmentalization organizes work and workers
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devises put in place to confirm the future success of the entity. In a simple form, a strategic plan determines where an organization is going during the year to two years, how it will get there, and if it can reach the objective desired. There is a variety of approaches in a strategic plan but what need the most consideration is the leadership in an organization, organizational culture, and the organizational environment. One manner of ensuring the continuity and attainment of a company is by way of
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world by market capital the company ‘The Apple’. Steve Jobs was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution. Good leadership is major, particularly in today’s competitive global economy, and can make the difference between the success and the failure of the organization. As per the sentence Steve jobs is the
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