TEAM MARKETING STRATEGY Fundamentals of Marketing Apple iPhone 6 TABLE OF CONTENTS Contents 1. Executive Summary 3 2. Introduction 4 3. Section One 4 3.1 Industry Overview 4 3.2 Competitors 5 3.2.1 Samsung 5 3.2.2 HTC 6 3.3 Key player of importance 6 3.4 Technology Trends 6 3.5 Demographic Trends 7 4. Section Two : Segmentation 8 4.1 Consumer Characteristics 8 4.2 Segmentation Framework 9 4.3 Segment Profiles 9 5. Conclusion 11
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Exemplary Final Report Research on Understanding Microsoft’s Operating System’s Weak Smartphone Market Share Marketing Research Executive Summary – Background Smartphone ownership and usage is at an all-time high. Unfortunately, Microsoft’s operating system (OS) has never had a competitive market share in the cellular industry. Google’s Android and Apple’s iOS have dominated the market despite Microsoft’s efforts to increase their popularity—and ultimately their demand
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Case study 2: The death of the iPod Module 2 - External environment Identify the industry, product segment and value chain Apple is a company based in the United States. Apple designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, and sells a variety of related software. mobile communication and media devices What is the current life cycle of the industry? Currently in the decline or renewal stage if its life
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Formally known as Apple Computer Inc., this company was founded April 1, 1976. In January of 2007, the word “Computer” was removed from its name to reflect on its shifted focus towards consumer electronics. Being the World’s Most Valuable Brand today Apple manufacturers a host of hardware products such as the iPhone, iPod, Mac, and as if that isn’t enough they offer quite a bit on the software side as well such as their iOS6 and services such as iTunes. The purpose of this Marketing Plan focuses on
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ideal/desired physical or psychological state Goals: outcomes that we would like to achieve Perceived risk: the extent to which the consumer is uncertain about the consequences of an action Inconsistency with attitudes: extent to which new info is consistent with previously acquired knowledge or attitudes MASLOW’S HIERARCHY OF NEEDS GOALS A goal is a particular end state (outcome) that we would like to achieve (concrete or abstract) CONCRETE: specific to a given behaviour or action
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............................................................................17 Appendices....................................................................................................18 Executive summary The topic of this marketing research is to highlight how can a company such as Nike can improve its market share on a specific product. Thus during this research, we need to have a look on the customer point of view regarding the product and its facilities. The product at stake
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(Apple Industry to Enter In Indian Market) A Project Report Presented to the Faculty of the School of Management & Entrepreneurship AURO University Surat. In Partial Fulfilment Of the Requirements for the Degree of Bachelor of Business Administration Submitted by: ANJESH DOKA ASTHABEN INTWALA SHIVAM MANDVIWALA VINITA GUNECHA Submitted to: Dr. ROHIT SINGH 28th November 2014 TABLE OF CONTENTS SR. NO | TITLE | PAGE NO | 1. | INTRODUCTION | 1 | 2. | RATIONALE OF ENTRY
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Apple vs. Dell A Comparative Analysis Submitted in partial fulfillment of the requirement for Elephants and Cheetahs: Systems, Strategy and Bottlenecks Submitted to Prof. Saral Mukherjee Ms. Kavya Sajwan 01-September-2013 Prepared by Anubhav Sinha Indian Institute of Management Ahmedabad EXECUTIVE SUMMARY The computer industry is highly competitive and is characterized by large number of competitors and price based competition. Factors like technology
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APPLE ANALYSIS REPORT TESLA GROUP Table of Contents PART I: Introduction .............................................................................................................3 PECTS analysis........................................................................................................3-4 Strategy (Step-segmentation, targeting, positioning) analysis) ...............................4-5 Competitor Analysis............
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decrease. We have come up with two major marketing objectives: increase product awareness and increase market share while still maintain profitable. Through segmentation, we can better identify and group our potential customers. Since consumers have different wants and needs, by segmenting the market, we have decided how NGP could compete with others, and how it would be perceived by customers. To prepare for NGP’s launch, we have designed the marketing mix to create product offers that is uniquely
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