in the practice of creativity. Western logic reflects its Cartesian heritage of a clear, linear path of reasoning or the “scientific method”. The western approach to creativity is innovation through sponteneous originality. The Japanese approach, by contrast, is through the adaptive process. Implementing the innovation for effective production and marketing is their greatest strength. Japanese value the consensual more than differences. Proposes that US-Japanese partnerships would be the merging
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------------------------------------------------- READING NOTES: The Discipline of Innovation In this article, Peter F. Drucker provides us a complete framework of the “Innovation”. Systematic innovation is both work and inspiration: it is at the heart of entrepreneurship. According to him, there are three requirements that must be met in order to succeed in innovation: KNOWLEDGE (study potential customers’ needs and expectations), INGENUITY (think about something simple and useful. “Faster,
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Sustainable Innovation as a Corporate Strategy M. Rashid Khan and Mohammed Al-Ansari Intellectual Assets Management, Saudi Aramco, Dhahran 31311, Saudi Arabia. 1. Introduction Something amazing happened in the corporate world. The idea to innovate has captured our imagination. As an example, in 1996, Lucent Technologies’ award winning “Creativity Center” was industries state-of-the art that provided leadership, passion, outstanding marketing, training and communication. Similarly, Enron was the
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Acquisitions and the emerging market strategy Since Nestlé is a global organization, the strategy of acquisitions and mergers is widely and frequently followed by it. Its competitive strategies are associated mainly with foreign direct investment in dairy and other food businesses. Nestlé aims to balance sales between low risk but low growth countries of the developed world and high risk and potentially high growth markets of Africa, Latin America and Asia. Nestlé recognizes the profitability possibilities
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GILLETTE CASE 1)Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. When we look at Gillette’s product innovation throughout its history, Gillette continued developing, innovating it self. Yes the product innovation in the wet-shaving market come to an end and now it is in decline part of the cycle but Gillette razors are still selling because shaving with razors
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Personal Definition of Innovation Innovation has a different meaning to different people. Innovation in simple terms as I see it is creativity and problem solving. Thinking outside the normal realm of everyday life whether as an individual or an organization. Innovation is about addressing issues and challenges and brainstorming for new ways to grow as individuals. Innovation takes chaos and turns it into order. Creativity is a thought in our minds and taking that thought
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Belz, F.M. and Baumbach, W. (2010), “Netnography as a method of lead user identification”, Creativity and Innovation Management, Vol. 19, pp. 304-13. Bennett, R. and Cooper, R. (1981), “The misuse of marketing: an American tragedy”, Business Horizons, Vol. 24 No. 6, pp. 51-61. Blazevic, V. and Lievens, A. (2004), “Learning during the new financial service innovation process: antecedents and performance effects”, Journal of Business Research, Vol. 57 No. 4, pp. 374-91. Bowers, M.R. (1989),
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Threadless.com Clothing is a huge industry and a daunting prospect for a new entrant. On the one hand there are large players with scale economies, sophisticated logistics, low labour cost assembly operations and advanced retail and distribution networks. On the other there are boutique, fashion-led houses with an emphasis on design, quality and customisation – and with a clientele prepared to pay high prices for these attributes. Yet a small US start-up – Threadless.com – has confounded those
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Increase in market share: Samsung Electronics has a diverse business portfolio consisting of Consumer Electronics, which encompasses the business units that manufacture and sell digital TVs, monitors, printers, air conditioners and refrigerators. The IT and mobile sector includes businesses that specialize in mobile phones like smartphones and multimedia phones, ICT systems and cameras. The semiconductor sector is the bread and butter of Samsung, which includes memories and system LSI. The display
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follows a problem-based learning approach to help students use critical thinking and creativity to examine issues in the business world. This course focuses on three core areas: (a) the elements of creativity, (b) creative problem solving, and (c) innovation for entrepreneurship and business growth. Students will develop their own creative competencies through a combination of case analyses and kinesthetic activities designed to encourage innovative solutions to modern business problems. TEXTBOOK
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