Description: Describe your product’s functions, applications, uses, and what value it offers to consumers. The iPhone is just one of the many technological devices that Apple, Incorporated. offers to its consumers. The iPhone’s primary function is that of any mobile device used to communicate with others. However, with its recent innovations, the iPhone has become so much more than just a cellular phone. It has become a multi-tasking device that consumers can use to manage their lives and
Words: 7377 - Pages: 30
Hausarbeit zur Präsentation Medienfinanzierung iTunes Name: Alannah Katharin Benfer Matrikelnummer: Vorlesung: Medienfinanzierung Dozent: Prof. Dr. Jens Müller Inhaltsverzeichnis 1. Inhalt 3 2. Apple Inc. 3 3. Erlösquelle iTunes Store3 4. Relevanter Markt5 5. Branchenstrukturanalyse6 5.1 Markteintritt neuer Wettbewerber6 5.2 Verhandlungsstärke der Abnehmer6 5.3 Bedrohung durch Substitute7 5.4 Verhandlungsstärke der Lieferanten7 5.5 Wettbewerb innerhalb der Branche7 6. SWOT
Words: 3760 - Pages: 16
Management GB530 Marketing Management: Brand Extension Marketing Plan John S. Gumbs Jr. 31st January, 2012 Brand Extension Marketing Plan 1.0 Executive Summary Apple Inc. is currently known for its renowned operating systems that provide outstanding computing and gaming for its users. The organization has a vast list of multimedia productivity products and hardware units. Some of the multimedia products include iTunes, iWorks, and iLife. In the coming months of 2012 Apple Inc. will be announcing
Words: 8515 - Pages: 35
A SEMINAR REPORT ON APPLE iOS 4 In DEPARTMENT OF COMPUTER SCIENCE & ENGG. HARYANA COLLEGE OF TECHNOLOGY AND MANAGEMENT, KAITHAL-136027 Session (Aug - Dec 2010) SUBMITTED BY: SUBMITTED TO: MAYUR BHOLA Mr. Arvind Kumar 7th semester
Words: 10024 - Pages: 41
Branding Strategies * Research and Development Department * Second Mover Strategies * Balance of Microsoft and Android * Loss of support from Shareholders The issues stated above indicate how HTC has conducted inefficient marketing strategies. HTC’s marketing budgets grew by 78.75% in 2010 from 2009, this has helped their global market share grow by approximately 129%. In addition, the variation of operating systems HTC provides to must be addressed as precedent from competing companies
Words: 2025 - Pages: 9
Apple SWOT Analysis II MGT/521 Management October 31, 2011 Erick Espinosa Abstract Apple is a company that concerned of the environment and has been working for more than 20 years to minimize the impact their products have on the environment. Apple has developed and formulate an environmental policy in 1990 and since then, Apple has continue making their products more energy efficient, eliminating toxic substances. Apple is also the only organization that all the products they sell not only
Words: 2387 - Pages: 10
Analysis of Mobile Communications Devices Industry INTRODUCTION This report is focused on the segment of the Electronics industry that creates devices for mobile communications, and referred to as the Mobile Communications Devices industry in this report. The mobile communications devices industry is set for a hyper growth spurt. By 2020, Morgan Stanley predicts that the number of mobile devices (smartphones, tablets, car electronics, etc.) could easily top 10 billion units. Mobile data
Words: 6859 - Pages: 28
Task 2 Internal Audit I shall perform a marketing audit on Blackberry; this involves both an internal and external examination of the company. A marketing audit can be used to identify both the strengths and weaknesses of a business and how it is affecting their ability to meet their overall aims and objectives. An internal audit is broken down into 5 main categories, these include: Resources- The resources of a business can include their Technical resources, financial resource, their organisational
Words: 5273 - Pages: 22
Economy Environment 7 2.2.2a. impact of inflation 7 2.2.2b. GDP influence on the product 7 2.2.3. Socio-Culture 7 2.2.4. Technological 8 2.2.5. Environmental 8 2.3. Five forces 8 3.0. Marketing strategy 10 3.1 Mission 10 3.2. Marketing objectives 10 3.3. Target market 11 3.4. Marketing Mix 11 4.0. Conclusion 13 5.0. References 14 1. Introduction The following report would discuss about how Tesla, Inc. did in the previous few year. Tesla is an American company that established
Words: 3009 - Pages: 13
company has figured out that Window’s mobile operating system dominates only three percent of the market share of mobile phone, while Android occupies the largest for 85% and iOS, the second, is at 11%. Initially, Microsoft attempted to compete with Apple and Google by buying the Nokia Company to put its own mobile operating system on the market as Windows Phone. Also, Microsoft did not make its software available for any competitors. However, this strategy never hurt any rivals, only Microsoft itself
Words: 1443 - Pages: 6
