Goodwill: Apple, Inc. tests their goodwill and intangible assets for impairment at minimum, annually. They may even sooner depending on when the events of changes in circumstances show that these assets may be impaired. Therefore, Apple does not amortize their goodwill and intangible assets with indefinite useful lives. Intangible assets with definite useful lives are amortized over a period of their useful lives, and after are reviewed for impairment. Currently, Apple’s acquired intangible assets
Words: 2955 - Pages: 12
Health and fitness virtually everyone is interested in some fitness and/or diet plan and is attempting to practice the healthiest existence conceivable; with this amplified consciousness arrives a proportionate intensification in requirement for health and fitness products and apps. 1. Describe the product and its associated industry. Fitbit Surge, according to Fitbit, 2015, is the ultimate super watch; constructed with eight-sensor technology and best-in-class battery life, Surge transitions flawlessly
Words: 1592 - Pages: 7
Marketing Myopia, is it Relevant Today? Marketing Myopia by Theodor Levitt was published in 1960. In the article he discusses that every industry is a growth industry and that growth does not decline or stop because the market is saturated, it does so because of a failure of management. According to the article, an industry is a customer-satisfying process, not a goods-producing process. Businesses will be more successful in the end if they concentrate on meeting consumers’ needs rather than
Words: 1626 - Pages: 7
Reporting on: APPLE, Inc. Fiscal Year 2011 Presented by: Bo Weichel Professor: Ekaterina Kouprianova Course: ACC 206 Accounting II Date: 11/20/11 Page | 1 CORPORATE GOVERNANCE Apple, Inc. is a highly successful global company offering leading technology in personal computers, phones, music players, and tablet computers. Its success doesn’t come entirely from producing consistently innovative and quality products. It reaches down into the depths of the company itself, its organizational governa
Words: 1153 - Pages: 5
Elements of Success Jonny Be Good MKT241 October 2, 2013 Dr. Watson Elements of Success For marketers, the four P’s or the “elements of a marketing mix” is known as studying the right product, putting that product in the right place, at the right price, in the right manner. In simplest terms, the four P’s is as followed: product, place, price, and promotion. Implementing all four P’s can mean success for an organization. To the Hawaii Department of Education, executing each element
Words: 1515 - Pages: 7
Management GB530 Marketing Management: Brand Extension Marketing Plan John S. Gumbs Jr. 31st January, 2012 Brand Extension Marketing Plan 1.0 Executive Summary Apple Inc. is currently known for its renowned operating systems that provide outstanding computing and gaming for its users. The organization has a vast list of multimedia productivity products and hardware units. Some of the multimedia products include iTunes, iWorks, and iLife. In the coming months of 2012 Apple Inc. will be announcing
Words: 8515 - Pages: 35
CASE STUDY - SONY CORPORATION A record number of Sony Corporation shareholders, total 9,500, gathered in a posh hotel in Tokyo on 27th June 2012 waited anxiously for the new chief to reveal revival plan and strategies for Sony. This was Kazuo Hirai‘s first interaction with the share holders. Board of Sony Corporation had announced him as the new Chief Executive in February 2012 and he had taken over charge in April 2012. Kazuo Hirai, 51 years old new CEO, first asked the outgoing American
Words: 5498 - Pages: 22
advantage over its competitors that enables the organization to have greater sales and retain more customers is believed to have a competitive advantage. Many organizations have a competitive advantage within technological industries to include: Google, Apple, and Amazon. Each organization creates value in its products and services to stay ahead of the competition. Google is considered the industry leader when it comes to search and has 65% of the search market, according to Hit Wise. The company maintains
Words: 1539 - Pages: 7
Company G 3-Year Marketing Plan for the Waterproof Wireless Ear Buds Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 6 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 8 Product
Words: 2812 - Pages: 12
FACULTY OF BUSINESS NILAI UNIVERSITY BACHELOR OF BUSINESS ADMINISTRATION BM 3319 BUSINESS SYNOPTIC 1 TITLE: Case Study: APPLE (Apple’s Profitable but risky Strategy) Prepared by: LAM SOON LIANG BBAMGT 00009666 Date of Submission: 8th December 2014 Question 1: With reference to the case study, provide one example with a paragraph of not more than 5 lines, which clearly illustrates a link between topics or concepts drawn from at least 2 modules you studied. Launched
Words: 2904 - Pages: 12
