Write Up Feb. 24, 2013 Main Issues Apple Inc. one of the greatest contributors in IT industry, had many innovations that other companies and products followed for many years without breakthrough. For instances, graphic user interface, “mouse” device for control, large capacity digital mp3 player, online digital music shop, and smartphone with multi-touch screen which use finger for control. It literally changed the world. However, the growth of Apple Inc. almost went into a dead end during the
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football boots, other businesses such as JD and sports direct may choose to buy football boots from Nike, in order to sell to their own customers. Nike targets their group of customers through segmentation. Segmentation is all about identifying common needs and buying behaviour within the market. It also allows an organisation to develop plans, which will enable them to produce satisfactory products that will fit the needs of the customers more effectively. Nike aims their products at so many
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Introduction Sony Corporation was founded by Masaru Ibuka and Akio Morita in 1946. It is a multinational company with headquarter based in Japan. Initially the company was named as Tokyo Tsushin Kogyo. Later on in 1958 the company name was changed to Sony. Sony Corporation started its business from electronics and first prepared a tape record named as Type-G. It is a leading manufacturer of electronic products. Today the Sony Group comprises three main businesses: electronics, entertainment and
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which effective marketing must incorporate Segmentation, Targeting and Positioning. Segmentation, targeting and positioning is a three stage process. Segmentation describes what kinds of customers exist, targeting describe target market which is best to serve and positioning which describe segmentation by categorizing the products or services for that segment. Segmentation is “the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar
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this product has developed drastically. Overtime, the numbers of competitors entering the tablet market are slowly increasing as they attempt take part of the growing market. RIM is now releasing the PlayBook to gain a part of the market share and establish itself as a dominant player within the industry. This report examines the current competition in the tablet market as well as the segmentation process of determining which consumers the PlayBook will focus on targeting. Through an in-depth
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Synopsis 3 2. Introduction 4 3. The market as of Q4 2012 4 4. Demographics and Psychographics of the customer based on segmentation of the market 5 5. How Apple Inc. is reaching different market segments with its range of products 6 5.1 Apple iPad positioning matrix 6 5.2 Different market segments and how they are targeted with Apples iPad range 7 6. Perceptual maps of Apple Inc. and Samsung products in the market today 8 7. Apples Inc.s’ competitive advantages and positioning
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Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV Describe the key challenges facing Apple Computer. Key Strategic Challenges There are a number of key strategic challenges Apple Computer must face. Apple’s competitors try to exceed them in performance by producing similar products and often at lower prices. An example is when Apple introduced the iPad. Hewlett-Packard (HP) introduced the TouchPad. In order for Apple to stay on top of the market
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Q:How companies identify attractive market segments and choose a market targeting strategy? References Harvard Business School Case Study: Going to Market, Ref. 9-599-078 Harvard Business School Case Study: Note on Marketing Strategy, Ref. 9-598-061 http://www.netmba.com/marketing/situation/ -5Cs analysis Principles of Marketing by P. Kotler & G. Armstrong East Magazine (HK) Executive Summary To define a competitive market segment for targeted marketing strategy, it is required
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บทที่ 2 บทบาทของ IMC ในกระบวนการการตลาด ในบทนี้จะลงรายละเอียดว่ากลยุทธ์การตลาดมีผลต่อบทบาทหรือการส่งเสริมการตลาด และการตัดสินใจการส่งเสริมการตลาดต้องทำงานร่วมกับส่วนอื่นๆ ของส่วนประสมทางการตลาด (Marketing Mix) อย่างไร กล่าวคือองค์ประกอบทั้งหมดของส่วนประสมทางการตลาดต้องไม่มีการเปลี่ยนแปลงในแผนกลยุทธ์ที่ส่งผลไปยังโปรแกรมการสื่อสารการตลาดแบบครบวงจร เราใช้แบบจำลองในรูปที่ 2-1 : แบบจำลองกระบวนการการตลาดและการส่งเสริมการตลาด เป็นกรอบสำหรับการวิเคราะห์ว่าการส่งเสริมการตลาดเหมาะกับกลยุทธ์การตลาดและโปรแกรมต่าง
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Apple iPhone Table of Contents Introduction 3 Changes and Implications 4 Technology’s Rapid Development 4 Applications’ Rising Importance 6 Economical Situation 7 Smartphones as Substitutes 10 Smartphones as a “Trend” 12 Conclusion and Future Outlook 13 Bibliography 14 Appendix 16 Introduction As we step into a new decade, we are experiencing tremendous changes in the technological environment with constantly emerging advancements. Innovations are appearing everyday in
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