Hilton Group Presentation Module: Strategic Management (MGT3170) Tutor: Stephane Bignoux Seminar: Thursday, 9am Group members Student Number Syarifah Nadzlira Myra Syed Abdul Rahman M00470174 Syed Nadim Armani Syed Abdul Rahman M00470173 Adefolaju Adeosun M00295266 Suna Balman M00242429 Company Background • • • • • • • Founded in 1946 by Conrad Hilton and based in McLean, VA It is a leading global hospitality company Owns, manages and develops
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MIT and Ferdowsi dropped out of Harvard to co-found company. The idea was simple but very tough to execute, apart from this they already have around 80 competitors in the market and Mozy , Carbonite was doing very well even they are on the first position. Despite this they were confident that while entering a competitive market they could succeed. The first generation of cloud storage services was based on simplistic model, where file accesses were redirected over the internet instead of your computer’s
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Ask.com is America’s fourth largest search engine, which has expanded into European & Asian market. It has also entered mobile user segment. It is planning to focus on its core customers and on answering their questions. In spite of severe competition from global giants like Google, Ask.com has carved a niche share for itself in the search engine market. The swot analysis of Ask.com STRENGTH Loyal Customer Base of 45 million Advance Technological Features a. Ask3D – merges all results with images
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Owners: Tautvydas, Michael, Cathia, Sarah and Kai Business Name: Silver way Contents Executive Summary: 4 General Company Description 5 What is your business? What will you do? : 5 Mission Statement/Company Goals and objectives: 5 Target market: 5 What factors will make your company succeed: 5 Legal form of ownership: 6 Explain your unique selling point: 6 Marketing Plan 7 8 Economics 8 Legal 8 Product 11 Features and Benefits 11 Customer Profile 11 Competition 13
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that the home market did not provide enough the momentum for the growth. But still as the figure below show, Singapore is still one of the major stable markets that provide large sum of revenue and cash inflow to the company as there is risks in the investment in other regional mobile markets such as India. So it would be of strategically importance to seize the opportunity provided by the new fiber network and continue to develop the Singapore market. Figure 1.0 EBITDA by markets (Source: SingTel
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------------------------------------------------- 1. Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence? ------------------------------------------------- A. Watching how the stock market reacts to interest rate changes B. Motivating distributors to pass along important intelligence from the marketplace. C. Collecting competitive intelligence by buying a competitor’s products D. Setting up a consumer panel -------------------------------------------------
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and a means to market a solution with uniform consistency throughout the marketing mix. This is an opposite approach to a localized strategy, under which multinational companies differentiate their product and adapt it to fit the unique needs of countries.Localization as defined by the business dictionary is where by a business operates in a number of countries, adjusts its products and practices in each at a high relative cost, with a committed operating presence in each markets of other nations
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marketing the Snapple case is known as “a three act play” for its rise and fall in the hands of different owners. First of all , I want to discuss brand elements that differentiate it from all other brands on the market. “Snapple” name was created when an apple soda fizzled so much that several bottles exploded and that is how the “snap” in the eventual name was inspired. The owners of the brand, brothers-in-law Leonard Marsh and Hyman Golden bought the rights of the brand name from
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Apple Computer, Inc. Company Profile Reference Code: 108 Publication Date: Nov 2006 www.datamonitor.com Datamonitor USA 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe Charles House 108-110 Finchley Road London NW3 5JJ United Kingdom t: +44 20 7675 7000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 9754 4517 f: +49
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Appendix SONIC MARKETING PLAN AND EXERCISES The Marketing Plan: An Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch an innovative new product or increase sales to current customers. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies put together marketing plans for initiatives
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