PORTERS FIVE FORCES Porter's Five Forces is a framework for industry analysis and business strategy development formed by Michael E. Porter of Harvard Business School in 1979. Porter referred to these forces as the micro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability. Firms are able to apply their core
Words: 2144 - Pages: 9
social impacts. With twenty-five years of experience helping organizations and individuals understand and make meaningful progress toward sustainability, The Natural Step has offices, associates or strategic partners in 12 countries. Company: Apple-Environment They believe true innovation must consider everything. They don’t want to debate climate change. They want to stop it. Innovation means working with what’s here to create something new. Not everything can be replaced. So they reuse and recycle
Words: 268 - Pages: 2
1. Marketing concept: The basic function of marketing is to attract and retain customers at a profit. The traditional marketing concept is companies achieve their profit and other objectives by satisfying customers. However, traditional marketing concept is necessary but not sufficient condition for company goals. Therefore, in order to achieve successful, the modern marketing concept is to achievement and set of corporate goals through meeting and exceeding customer needs and expectations better
Words: 2691 - Pages: 11
Contents Introduction 3 Microenvironment 3 Macro-environment 3 PESTAL 4 Political/Legal 4 Economical 4 Social 4 Technological 4 Environment 5 Porters 5 force analysis 5 Threat of New Entrant 5 Threat of Substitutes 5 The bargaining power of buyers 6 The bargaining power of suppliers 6 The intensity of rivalry among competitors in the industry 6 Structure of industry 6 Conclusion 7 List of References 9 Bibliography 10 Appendix 1 11 Introduction For this
Words: 2513 - Pages: 11
Appraisal of Apple Inc. Managing Strategy Course Tutor: Mr William Edward Hearne Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There
Words: 4817 - Pages: 20
distorted from rural practice of preserving food to modern practice of preserving for fun. However, Food preservation is the process by which certain foods like vegetables and fruits are preserved from the growth of bacteria, yeast, fungi and other micro-organisms which causes food blemish. Food preservation practice should be done in a hygienic manner to observe the health of the people for it can cause food borne illness. The preservation of food should not affect the colour, taste or the texture
Words: 2015 - Pages: 9
concept that apple used to promote the iPhone, I will also look into detail about the product itself, and how it has developed over the years. 1.2 Procedure Primary research – No primary research was done, due to lack of time. Secondary research – All my research was done via the internet using: http://en.wikipedia.org/wiki/IPhone_4S#Design http://en.wikipedia.org/wiki/IPhone http://www.apple.com/uk/ 2. Executive Summary In summary this report will look at Apples marketing strategy
Words: 4499 - Pages: 18
other real benefit is that Apple doesn’t populate a large percentage of the PC marketplace. Apple used to encourage this way of thinking, but after the Flashback virus (Perlroth, 2012), they decided it wasn’t a good idea to lie to their customers. Apple replaced their “Why you’ll love a Mac” website containing “It doesn’t get PC viruses” to “It’s built to be safe” (Mlot, 2012). Since malware really only exploits existing bugs or holes in an operating system, it is up to Apple to fix those holes, and
Words: 2141 - Pages: 9
1 : Business Environment Unit Code : Y/601/0546 Assignment No : 1 Assignment Title : Assessment of Business Environment for an organization of your Choice Date Set : 10/10/2014 Due Date : 25/12/2014 Learning Outcome Covered: 1. Understand the organisational purposes of businesses 2. Understand the nature of the national environment in which businesses operate 3. Understand the behaviour of organisations in their market environment 4. Be able
Words: 1426 - Pages: 6
adopted by many companies to become more socially is green management which is referred to using various policies to reduce much of environmental problems when the managers woke up to and concerned for the impact of their organization on the natural environment. The environmental problems of various pollutions, global warming, solid waste, ozone layer depletion and so on arise and endanger sustainability of economic along with the rapid development of industries. Therefore, the practices of green management
Words: 3884 - Pages: 16
