today’s competitive environment. Marketing is defined as a social and managerial process by which, individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is a key factor to business success. The marketing function not only deals with the production and distribution of products and services, but it also is concerned with the ethical and social responsibility functions found in the domestic and global environment. Introduction of
Words: 111983 - Pages: 448
Copyright by Rajul Alam 2013 HIDDEN TEXT: Optional—If you do not include a copyright page, delete entire page and the following page break. HIDDEN TEXT: NOTE: this page in hard copy with all original signatures must be submitted with the dissertation to the Graduate School; this is required whether the document is in electronic format or on paper. Whereas, the page included in the electronic document will be unsigned unless it is scanned in. The Dissertation Committee for Rajul Alam Certifies
Words: 12543 - Pages: 51
(Tetley, Nescafe or Bru), going out in a car (Hyundai Santro, Honda Accord or Mercedes Benz). Talking on the cell phone (Motorola, Nokia, Siemens or Samsung), watching television in the evening (LG, Sony or Philips) or listening to music (Philips or Apple) etc. But how often do we think of what all a company does to put a positive imprint (fight for a shelf space) in the mind of the customer. Today nearly all the companies are focusing more and more on building strong brands. The concept of brand equity
Words: 8489 - Pages: 34
FACTORS AFFECTING TECHNOLOGY USES IN SCHOOLS1: AN ECOLOGICAL PERSPECTIVE Yong Zhao Kenneth A. Frank Michigan State Univeristy Contact information: Yong Zhao, 115D Erickson, College of Education, Michigan State University, East Lansing, MI 48824, Email: zhaoyo@msu.edu, Phone: 517-353-4325 This study was made possible by a grant from the Michigan Department of Education (MDE), but views and findings expressed in this report do not necessarily reflect those of MDE. The following individuals
Words: 17667 - Pages: 71
HISTORY 6 LOYALTY PROGRAM 6 FINANCIAL PERFORMANCE 9 FINANCIAL POSITION 9 FINANCING ACTIVITIES 11 EXTERNAL ENVIRONMENT 11 GENERAL ENVIRONMENT 12 EXTERNAL ENVIRONMENT ANALYSIS 41 INDUSTRY ENVIRONMENT ANALYSIS 44 1. Porter's 5 forces model 44 COMPETITOR ANALYSIS 65 INTERNAL ENVIRONMENT 68 COMPETITIVE ADVANTAGE 90 VALUE CHAIN ANALYSIS 92 IMPORTANT ENVIRONMENTS THAT ETIHAD NEEDS TO BE AWARE OF: 108 ARE THE VISIONS AND MISSIONS CLEAR AND MEASURABLE? 110 REFERENCES 111
Words: 32010 - Pages: 129
A Short History of the Washington Consensus John Williamson Senior Fellow, Institute for International Economics Paper commissioned by Fundación CIDOB for a conference “From the Washington Consensus towards a new Global Governance,” Barcelona, September 24–25, 2004. The term “Washington Consensus” was coined in 1989. The first written usage was in my background paper for a conference that the Institute for International Economics convened in order to examine the extent to which the old ideas of
Words: 7965 - Pages: 32
Economics for Everyone: Going Global–FDI Fables–FDI in Multibrand Retail......................................................... 2 Special report - Business in India: Inbound and outbound deals: Their oyste ....................................................... 12 Growing confidence dented by politicians .............................................................................................................. 16 BEST CROSS - BORDER M&A DEAL .................................................
Words: 24307 - Pages: 98
edition 2015 THE EVENT APP BIBLE The New Version of the Popular Guide to Evaluate, Compare and Understand Event Mobile Apps Table of Contents page 4 8 Preface - by Corbin Ball Introduction 10 13 5 Key Trends in Event Mobile Apps 17 What You will Find In The Event App Bible v3 18 21 Strategy 21 26 The Benefits of Mobile Apps 27 29 From The Trenches: How Event Planners Select and Use Apps 31 Why Develop
Words: 18853 - Pages: 76
Medicom INDEX |Chapter | |Page No | |Introduction Of Samson H. Chowdhury | | |Recognize |2-3 | | |Personal Life
Words: 9611 - Pages: 39
Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational Legal Ethical Operational
Words: 11257 - Pages: 46
