Introduction Retail can be defined as the sale of physical goods, merchandise and any services to the consumers for their personal, family or household for direct consumption. In most of the retail industry, every sales transaction involves the final consumers. Retail industry is categorized as the service factors which made a positive impact on the economic growth of Malaysia. In Malaysia, the retail sector is strictly regulated by Ministry of Domestic Trade and Consumer Affairs (MDTCA) through
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k 1. Please summarize the story of Apple The founders build a company 1976-1984: Apple Computers was founded by Steve Jobs and Steve Wozniak in a California garage on April 1, 1976. The Apple II started the personal computer boom and the early success of Apple was attributed mainly to marketing and technological innovation. Apple grew quickly, staying ahead of competitors by contributing key products that stimulated the development of software for the computer. Professional managers fail
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content of a marketing plan A marketing plan serves to document how the organizations strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It also linked to the plans of other departments within the organization The role of research To develop successful strategies and action programs, marketers need up to date information about the environment, the competition and the marketers segments to be served. Often analysis
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Research Paper on Apple Inc. Introduction Apple, Inc. (NASDAQ: AAPL) is an American multinational corporation that designs, manufactures, and markets a range of consumer electronics, personal computers, laptops, portable digital music players, media devices, mobile phones, and related software products. The company’s most famous hardware products include the Macintosh line of computers, the iPhone, the iPod, and the new iPad. The software products offered by Apple, Inc. include the Mac
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Hence this marketing strategy focuses on making continuous product improvements. • An example for this can be the Blackberry phones. After the launch of the smartphones by Blackberry like Curve and Bold, it strived to continuously offer upgrades in each series. From Curve 8520 to Curve 3G which offers compatibility for the 3G services and the Bold series ranging from Bold 9100, Bold II and Bold III, the organization aims at continuous research and upgrades even though the pricing is maintained higher
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Paper name: “What is Strategy?” Author: Michael E.Porter During the study process i have red few articles on company strategy planning importance and the process of it's implementation. The paper which is chosen as the base for this work goes under the title “ What is strategy?”, contributed by Michael E. Porter. The main idea of this paper is the importance of company's strategy and operation effectiveness for reaching the corporate goals. The author notes that both are essential for
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Communication Plan for Apple Inc. By Jeremy Wilson Globally there are very few companies that are more secretive or punitive than Apple Inc. when it comes to its view on corporate secrecy. The company is well known for firing employees that leak company information to outsiders as well as for spreading inaccurate information to its internal employees in an attempt to find the leaks or to get the inaccurate information spread to outsiders. The company even hid the health issues of its late leader
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humble beginnings to the present, an analysis is made of their current financial performance. This serves to compare and contrast the differing business strategies of the two financial juggernauts. The two companies are direct competitors in the IT market place. Developing cutting edge software that is futuristic and enticing is what Apple does best. Apple has the ability to offer a diverse product line that caters to a wide variety of consumers, especially tech savvy earlier adapters. Dell’s marketing
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Executive Summary This paper reviews the competitive landscape of the PC and peripheralsindustry through analysis of thecompany strategy, business model, distribution channels, competencies and value chain to provide a series of recommendations for Acer’s Board of Directors. Acer is the third largest PC manufacturer in the globe using atransnational strategy to procure components to maintain cost leadership. By using strategic group maps, Porter’s five forces, SWOT analysis, value chain review
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Write Up Feb. 24, 2013 Main Issues Apple Inc. one of the greatest contributors in IT industry, had many innovations that other companies and products followed for many years without breakthrough. For instances, graphic user interface, “mouse” device for control, large capacity digital mp3 player, online digital music shop, and smartphone with multi-touch screen which use finger for control. It literally changed the world. However, the growth of Apple Inc. almost went into a dead end during the
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