adhered to by all employees. This paper illustrates Apple Inc.’s SWOTT analysis and how the company develops its vision, mission, and guiding principles based on this analysis. This paper also reviews how Apple’s strategic plans and objectives define quality as a core principle. Finally, an assessment of some tools Apple uses to measure customer satisfaction and how these measurements can enhance quality. Apple Inc. Apple designs, develops and markets personal computers, media devices, and portable
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Background Information Apple was founded by Steven Jobs, Stephen Wozniak, and Ronald Wayne in 1976, they launched their first computer in 1977 in which they earned over $100 million by 1980. In 1984, Apple introduced the Macintosh, the first personal computer with a mouse, which was very unsuccessful in the beginning. Steven Jobs left Apple but returned to work there in 1997. Apple created very innovative products such as the iPod, iMac, iPhone, and iTunes. Apple is known for technologically
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display, which is a powerful laptop, also known as a notebook. This computer is made by a company called Apple, which is possibly the most desirable brand in the computer hardware market today. The second computer I have chosen, for which to compare against the MacBook Pro, is the 27-inch iMac with Retina display, which is an innovative and modern desktop which is also a product of the company Apple. The reason I have chosen these two computers for this report is in part because they are from the same
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of social performance and responsibility linked to Apple Inc, and shares insight on various corporate social responsibility concerns associated with the firms' past operational practices. Apple Products Over the last decade, Apple has managed to build a recognized brand in the communication industry. The electronics industry is very competitive with various companies offering diverse and innovative products and services (Myers, 2013). Apple Inc is an established American Hi-tech firm that has
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Corporate Responsibility and Marketing Strategies Apple Inc is known world-wide because of the quality of the products it produces. This is a primary reason why its sales have remained high. The mission of Apple Inc is to ensure that it remains socially responsible to the community it serves in addition to persuading the supplier store comply with socially ethical issues. The mission expresses the commitment of the company in implementing corporate social responsibility activities, apart from providing
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Raphael Apple Within the case of Apple Inc. in 2012 my team will discuss how Apple’s strategy of differentiation helped cultivate a competitive advantage within the PC industry. Next, we will take a look at the current state of the PC industry and how attractive we believe the industry will be going forward. Lastly, after looking at Apple’s past strategy and how successful the PC industry today we’ll discuss if Apple will continue to succeed into the future. When Steve Jobs to over Apple in 1997
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Apple Inc University of Redlands Abstract Apple Inc (previously known as Apple Computers Inc) is a market leader and an iconic American company. They provide an interesting example of micro-economics as they operate in a competitive industry – high tech consumer electronics, but they have differentiated themselves so well, they operate almost like a monopoly. This paper will explore the uniqueness of Apple that makes them an economical oddity. Company Overview Apple Inc. (originally Apple
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Case analysis: Apple Inc. 2014 Christina Carusone October 27, 2014 MGMT 439 Case analysis: Apple Inc. 2014 Christina Carusone October 27, 2014 MGMT 439 What are the chief elements of Apple’s overall competitive strategy? How well does it fit together? Is the strategy evolving with competitive conditions in the market place? The chief elements of Apple’s Strategy in computers, personal media players, tablet computers and smartphones are differentiation and premium pricing. The attempt
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Richard Cornell 06/15/15 100WB Apple Marketing(Investigative) Firstly, Apple’s marketing strategy, according to Rob Enderele (2004), “Apple really stands out in its marketing. The company simply seems to understand what will get people excited about its products and services, then only it executes on its vision.” When Apple references or starts a conversation about their products, its never entirely about their features or technology. What they do try to drive home to its consumers/audience
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Suppliers The suppliers that apple have are working to supply goods and services to them. These are usually big manufacturing companies that can produce raw primary materials such as copper ready for them to be moved on in the manufacturing process. However they can also be small suppliers for things such as packaging. Investors or shareholders These are individuals or businesses that have put some of their earnings into Apple that have been bought on the stock markets, they have invested this
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