company is none other than Apple. Apple has provided technological advances for consumers since 1976. However, unknown to many, Apple does not only provide advancements in the technological aspects of the world. The company also contributes societal advancements through its social responsibilities and company ethics. Over the years, Apple has proven itself to be one of the most socially responsible companies in the United States. With numerous efforts to uphold labor laws, Apple has made changes to its
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Marketing Opportunities for Apple Name: Institutional Affiliation: Date: Table of Contents Introduction 3 History of apple 3 Market Presence and Revenue Standings 4 Market research 4 Secondary market research 5 Apple brand review 5 Market segmentation 5 Research analysis of consumer needs and wants 7 Summary on the client's wants and needs 9 Research analysis on apple products Preferences 9 Summary 10 Conclusion and recommendations
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stakeholders, customers, products, business ownership, and a SWOT analysis. Background Information Apple was founded by Steven Jobs, Stephen Wozniak, and Ronald Wayne in 1976, they launched their first computer in 1977 in which they earned over $100 million by 1980. In 1984, Apple introduced the Macintosh, the first personal computer with a mouse, which was very unsuccessful in the beginning. Steven Jobs left Apple but returned to work there in 1997. Apple created very innovative products such as the iPod
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REPORT ON APPLE INC. SEMINAR GROUP 2 TEAM GENIE Instructor: A/P LAI SI TSUI-AUCH Word Count: 5,999 Done by: CHAN ZHE YING GOH CHUWEN LEE KOK CHONG TEO KOK MIN JOHN 1 Table of Contents I. EXECUTIVE SUMMARY ............................................................................................................... 3 II. MAIN REPORT............................................................................................................................... 5 1. Introduction of Apple Inc.
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Case Analysis 1 - Apple Computer: Research how Apple managed to reinvent itself over the years. 1. What were some of Apple's biggest successes and failures? Describe why. If we Google Apple word you will find a lot of success and amazing story about Apple, Apple products changes the map of computer technology to the how computer functions , by innovate GUI that making computer environment and computer work more friendly and easy to understood by all and help the world to be more digitalize
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The Brand "Without the brand, Apple would be dead," Gobe said. He tells how brands have established deep, lasting bonds with their customers. Apple, of course, is the archetypal emotional brand. It's not just intimate with its customers; it is loved. "Apple is about imagination, design and innovation;" Gobe argued that, in some cases, branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
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Case Analysis 1: Apple computer case 1. What were some of Apples’s biggest success and failure: Apple’s has had many successes in their 30 plus years in the technology industry. The three financial successes are IMac IPod and, ITunes. The IPad was one of the hottest sells at Christmas time in 2010. These three products were most successful because they appealed to the masses. Apple continues to outperform technology in their new personal computers each year prior. Their true success lies
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Apple Incorporated is a U.S. based computer and electronics firm that manufactures products such as the iPod, iPhone, Macintosh computer, iPad, and Apple Watch. Apple Incorporated was founded in 1976 by Steve Jobs and Steve Wozniak, who released the Apple II computer in 1977 (Apple Inc…, 2015). The next product launched by Apple Inc. was The Apple Lisa which was released in 1983 and was the first computer to have a mouse and a graphical user interface (Apple Inc…, 2015). The first Macintosh computer
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Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Leave a reply Topic: Apple Computer, Inc.: Maintaining the Music Business while Introducing iPhone and Apple TV Subject: Business Details: 1. Strategic challenges facing Apple Computer. 2. Dimensions along which company success can be measured. 3. Critical external and internal environmental factors that have strategic implications for Apple\’s future. 4. Dow Apple\’s strategy stands up against industry
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An Evaluation of Marketing Practices Used by Apple Inc. In the last few decades, with the advent of personal computers (or PCs), a handful of companies have battled for a market share in this continually growing industry. One such company, Apple Incorporated, has proven to be exceptionally innovative and successful at creating product lines that easily distinguish themselves from competitors’ products. Apple, under the leadership of CEO Steve Jobs, has even begun to diversify its production, and
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