Research Paper on Apple Inc. Introduction Apple, Inc. (NASDAQ: AAPL) is an American multinational corporation that designs, manufactures, and markets a range of consumer electronics, personal computers, laptops, portable digital music players, media devices, mobile phones, and related software products. The company’s most famous hardware products include the Macintosh line of computers, the iPhone, the iPod, and the new iPad. The software products offered by Apple, Inc. include the Mac
Words: 3988 - Pages: 16
competency of the Apple when Apple chose Mp3 player and handset markets to diversify.From the textbook, core competency are complex sets of resources and capabilities that link different businesses in a diversified firm through managerial and technical know-how , experience and wisdom. From the sales data in the case, we can figure out that Apple increased the sales of both its computer products and the iPod and other music products through 2002 to 2005. So we can conclude that Apple has a core competence
Words: 392 - Pages: 2
Preliminary Research Brief Summary: * History: * Company Name: Apple * Location: 1 Infinite Loop Cupertino, CA 95014 U.S.A. 408-996-1010 Description of company: Apple Inc. (Apple), incorporated on January 3, 1977, along with its subsidiaries, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. It also sells a range of related software, services, peripherals, networking solutions, and third-party
Words: 957 - Pages: 4
Responsibility and Marketing Strategies Tara Traeger Strayer University Professor Christopher Hase BUSS 508 October 21, 2014 The Apple Corporation has become one of the largest corporations in the world. There are a lot of companies that would like to be mentioned in the same breath as Apple. Many companies want to emulate their success. In this paper I will examine Apple current position and reputation, regarding ethical and social responsibility. According to Crane and Matten (2013) “One of the basic
Words: 2168 - Pages: 9
Business Analysis Part I Muhammad Naseem Siddiqui September 05, 2011 Apple is an American multinational corporation, established on April 1, 1976 in Cupertino, California that designs and markets consumer electronics, computer software, and personal computers. The company's best known hardware products include the Macintosh computers, the iPod, the iPhone, and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia
Words: 1832 - Pages: 8
Name: Institution: Professor: Date of Submission Apple Inc. is a multinational corporation that designs and develops then sells computer software, consumer electronics, personal computers and online services. It is best known for hardware products such as the iPod, iPhone and iPad tablets. The online services it provides include iTunes Store, App Store and iCloud. The consumer software products includes the iOS and OS X operating systems, the Safari browser and iTunes browser. The core competence
Words: 603 - Pages: 3
Apple Inc.: the iPod, the iMac, and the Business Lessons of Closed systems Apple Inc.: the iPod, the iMac, and the Business Lessons of Closed systems Abstract The ambition of this paper is to provide a general description of the Apple Inc as a successful organization, unfolding its highlights (up’s and down’s) in the process of immense improvement and enormous extension. Furthermore, we will take a closer look into the challenges that Apple was faces with throughout its characteristic
Words: 1050 - Pages: 5
interdependent; because of this, the relationship between businesses and society is becoming more complex. Let us take a look at Apple Inc. and its social performance of the organization. What makes Apple Inc. so unique and standout from any other company? Let us look at Apple Inc. nature. As many of us know, Apple first become known for its Macintosh computers. Apple was always considered as a hardware company but over the years it has become more of a platform company that specializes in software
Words: 1363 - Pages: 6
Apple Inc. Discuss how various forms of IMC can be used to communicate with its target audience by taking an audience or touch point perspective. Various forms of IMC can be used to communicate with its target audience by taking a touch point perspective. In this case Apple understands that buyers’ observations and attitudes towards its brand are the consequences of the information they receive and see out there, and from experiences they have had with their products. They know that not all touch
Words: 1170 - Pages: 5
will be using that utilize an environmental scan are Apple, Inc and Wal-Mart. Aude will start with Apple, Inc. Apple, Inc has been very successful with the technology industry due to their innovative ideas and the ability Apple has to their ideas come to life, which displays a very strong business strategy. Apple, Inc’s business strategy involves a very meticulous scan of the internal and external environments that affect the organization. Apple has shown over and over again their ability to get the
Words: 1114 - Pages: 5
