SWOT Analysis of Apple, Inc. Name Institution Affiliation SWOT Analysis of Apple, Inc. Company Overview: Apple Inc. Apple Inc. was co-founded by Steve Jobs and Steve Wozniak on April 1, 1976 (Johnson, 2012). Originally, the duo sought to develop a simple micro-computer board that could be offered to small and businesses. However, since its conception, Apple exhibited unprecedented growth in the ICT industry with its initial products, including Apple I, Apple II and Macintosh becoming the first commercially
Words: 1242 - Pages: 5
Internet Security System10 Mobile Computing16 Conclusion21 References22 Introduction Background of the Company Apple was by two college dropout students: Steve Wozniak and Steve Jobs with the motto of “Think Differently”. In the early 1980s, Steve Wozniak left the company and Steve Jobs hired John Sculley as the President of the company. After facing many failures, Apple launched its Macintosh computers for house hold users. In mid 1980s, Steve Jobs had to leave the company because of his
Words: 5675 - Pages: 23
November 2013 Apple, Inc. A Case Study in External Communication Executive Summary Background: On June 25, 2010 Apple released the iPhone 4. With its sleek, new, stainless steel frame design, thousands of people rushed to buy Apple’s latest gadget. Apple and its partner carriers received 600,000 pre-orders for the iPhone 4s in the first 24 hours, making it the largest number of pre-orders Apple had received in a single day for any device up to that time. By the end of the month, Apple had sold
Words: 1758 - Pages: 8
Costa Professor Hill MKTG 446 February 25th 2016 Apple has a very successful and rich history, starting in a garage climbing all the way to the top as one of the worlds largest and most successful tech companies. They captivated audiences with their different way of thinking and not making their products similar to others already on the market. They attempted to lead the industry in innovation and were very successful at doing so. When Apple first established them in the market, they had emphasis
Words: 551 - Pages: 3
heels of yet another successful Apple launch debut, it’s increasingly clear that Apple is on top of their game in a way like no other. Which other company could turn an ordinary press conference into a live global event? The secret lies beyond their product line and design standards; it lies beyond even Steve Jobs’ emphatic adherence to Apple’s core philosophy, which is that the user doesn’t always know what they want. Looking at the company’s latest product lines and revenue models, I’d be
Words: 1238 - Pages: 5
juggernauts. The two companies are direct competitors in the IT market place. Developing cutting edge software that is futuristic and enticing is what Apple does best. Apple has the ability to offer a diverse product line that caters to a wide variety of consumers, especially tech savvy earlier adapters. Dell’s marketing approach is to create a product line that is affordable and easily used by the general computing public. Audit reports, ratios, cash flows and income statements are analyzed to gain
Words: 2760 - Pages: 12
$1,300 and founded Apple Computers. They began building computers for companies in a garage. As with any company Apple has seen its fair share of successes and failures. But today Apple is one of the most recognized brands in the world for not just computers, but also of other technologies. “According to surveys by J. D. Power, Apple has the highest brand and repurchase loyalty of any computer manufacturer.” (http://www.answers.com/topic/apple-computer-inc.). What has made Apple so successful? For
Words: 803 - Pages: 4
First of all, Apple have good researches and developed department (including Jobs, S.) which lead to good production. Beside that, Apple also have wonderful marketing, sales department. Every Apple’s products launching give customers eager not only by the quality of products, it also by the power of marketing. Lastly, they also have a wonderful customer service department. All of them combine to make huge profit for Apple with a lot of loyalty customers to. So, it is clear that Apple has a very good
Words: 299 - Pages: 2
5653/FMS/MBA/S12 MBA 27(B) APPLE INC. It's not just about the next hit product. Apple is preparing for a future beyond phones, tablets, watches and TVs, in which it's the premium brand for life in a fully digital age. I think, Yes, Apple has managed to develop a culture of innovation and execution within Apple’s DNA that will help to sustain in the long run. The primary objective of Apple is to sell a great product and provide a greater experience for premium price through product differentiation. Was
Words: 401 - Pages: 2
Apple Apple product is deign in California and made in china. Is an "extremely important market" for the company and it will continue to look at how to grow its presence in the country? However, China is not simply seen as a potential growth market for Apple products. The country often is regarded as the company's main production base. Just after a horrific rash of worker suicides at the Foxconn factory complex outside of Hong Kong in 2010, a monologist named Mike Daisey launched a one-man
Words: 1065 - Pages: 5
