over in 1981 and brought it to fruition. Jobs didn't write the code or design the circuit boards, but he provided the vision that made it happen.”(Macworld; Nov 2011,) Steve Jobs was a visionary it all started for him in 1976 when he cofounded the Apple company with Steve Wozniak in their garage. Steve Jobs found electronics fascinating he worked on electronic hobby kits when he could. While in college Steve Jobs dropped out but keep going to classes that interested him in the field of electronics
Words: 1191 - Pages: 5
Opportunities 5 Threats 5 Marketing process 5 Marketing mix 5 Products 5 Distribution Strategy 6 Promotion Strategy 6 Integrated Marketing Strategies 7 Situation Analysis Key objectives Apple was voted the general victor of the 2012 CMO Survey Award for Marketing Excellence. Apple has been chosen as the victor or co-champ for five back to back years by the example of top advertisers. Apple's unique points: 1. Empathy – Apple comprehends the needs of their customer superior to other organizations
Words: 3092 - Pages: 13
owners use strategic planning to achieve more growth. Many companies have benefitted by using strategic planning, and Apple is one of those benefitting companies. Ever since Steve Jobs founded Apple, it has been on the up rise. They have been on the rise of new and innovative technology that becomes the next number one thing on people’s want list. Recently there has been talk that Apple is to release and smaller version of their ever-popular Ipad. The new Ipad will most likely be around “…7 to 7.8
Words: 547 - Pages: 3
College: Tutor: Date: Apple Inc. Analysis & Strategic Management Introduction Strategic management is the process by which an organization drafts, implements and evaluates cross-functional decisions that enable the organization to achieve its long-term objectives. It entails the process of specifying the mission of the organization, its vision, objectives and the development of the various strategies to achieve the objectives of the organization. Apple Inc. (Apple) has managed to create
Words: 5490 - Pages: 22
Student Name-Tin Thet Thet Han Matrix Number -132015090022 MSU/MBA “Apple Case Assignment” Questions (1)Do you agree or disagree that Apple’s iTunes, iPhone apps, iPad apps give the company a competitive advantage? Be sure to justify your answer. Yes, I agree that Apple’s iTunes, iPhone apps, iPad apps give the company a competitive advantage. Apple let outsiders offer software for the iPhone and in less than 6 months, more than 10,000 applications had been created. Also, more than 15,000 applications
Words: 1254 - Pages: 6
Apple Strategic Analysis Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Starting off as Apple Computers, Apple Inc. became the top designer for consumer electronics, computer software, and personal computers. Their flagship devices include the Mac line of computers, the iPod music player, iPhone smartphone and the iPad tablet computer. They have also created the OS X and iOS operating systems, the iTunes media portal, Safari web browser, and the creativity and production
Words: 4006 - Pages: 17
Strayer University April 25, 2015 Corporate Responsibility and Marketing Strategies In todays society many corporations need the trust of the general public for their survival. Apple, Inc. which has been named #1 on the fortune top ten most admiral companies list has worked hard to gain that trust by producing quality products that appeal to diverse groups. According to Boone/Kurtz (2013), “an organization that wants to prosper over the long term is well advised to consider business ethics” (p.32)
Words: 1467 - Pages: 6
Apple Inc University of Redlands Abstract Apple Inc (previously known as Apple Computers Inc) is a market leader and an iconic American company. They provide an interesting example of micro-economics as they operate in a competitive industry – high tech consumer electronics, but they have differentiated themselves so well, they operate almost like a monopoly. This paper will explore the uniqueness of Apple that makes them an economical oddity. Company Overview Apple Inc. (originally Apple
Words: 1270 - Pages: 6
October 2013 Apple Analysis Apple Inc. was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. They originally launched one of the first personal computers. This company has come a long way in the last 39 years and has grown through their technology and innovation. They have had some stumbles along the way but their success over the years has dominated the negativity. In the last 15 years, Apple has introduced the iPod, Macbook, and the iPhone which has brought Apple most of its
Words: 2184 - Pages: 9
Apple through the years Apple is known as one of the leading computer companies right now. Apple has been around for more than 30 years and throughout its obstacles, they have learned how to better themselves each time. Its products hold value and are user friendly. They tend to be more on the expensive side but that is because they believe that there engineers have built top of the line technology that are competitive with other brands. Apple throughout the years has had some obstacles but
Words: 2235 - Pages: 9
