09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of
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Competitive Strategies and Government Policies of Apple, Inc. Competitive Strategies and Government Policies of Apple, Inc. In any industry, when a company is seen as competition, there becomes some sort of target on the company’s back. The company that is successful will now feel the pressure to succeed and to continue leading the industry. This pressure can either be a crippling affect or can be the best motivation for the company. Apple has entered into the technological mobile devices
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selected, price determination, channel selection and implementation of the promotional strategy. New Apple products, for instance, are developed to include advanced application and systems, set at different price depending on how much capability the customer desires and sold at locations where other Apple products are sold. It is paramount that marketers identify the needs of the customer and the challenges that arise without such needs and sell not just a product, but the solution to their dilemmas.
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Apple Inc.'s Corporate Culture: The Good, The Bad and The Ugly (Source:http://www.icmrindia.org/casestudies/catalogue/Human%20Resource%20and%20Organization%20Behavior/HROB124.htm) Apple is a US-based consumer electronics company, known for its ability to come out with path-breaking products. Experts have associated the innovation at Apple with its corporate culture. The case discusses in detail the corporate culture at Apple. At Apple, the work culture was driven by a passion for new products with
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Apple Case-- “Taking a Bite Out of the Competition” Synopsis On April 1, 1976 Steve Wozniak and Steve Jobs started and founded Apple Computers. Jobs was the visionary and marketing expert while Wozniak was more about the technical aspects. In 2004 Mr. Jobs was diagnosed with pancreatic cancer. Then in 2009 Jobs to medical leave from the company. Since 2004, the Apple Company led its competition in revenue and margins. And with the introduction of the products (iMac, MacBook, iPod, iPhone, and
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1) 1976 – Apple I – about 200 sales 1978 – Apple II – simple machine “for every man, woman and child”. 1981 – IBM entered the PC market. In comparison with IBM, Apple’s computers were less “open”. They were designed proprietary, so no one could clone them. 1985-1993 – Apple’s combination of superior software and hardware gave Apple unmatched capabilities in desktop publishing. Apple typically designed their products from scratch, using unique chips, disk drives, and monitors. So, in my opinion
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Organizational behavior is a field study of human behavior in organization, is a multi-discipline study. It investigates the behavior of individual, group and organization itself. In this report I will use Apple and Google to talking about : 1. Different approaches of management and leadership in Apple Inc. and Google Inc. 2. Discuss the motivation theories and evaluate the using of motivational theories in organizations. 3. Explaining mechanisms for developing effective teamwork in organization
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Apple Inc.’s current problems are summarized below in the order of their priority. 1) Apple’s market share is being challenged: This is Apple’s biggest and most immediate problem. With Macintosh revenues being less than 20% of Apple’s Sales in 2011 (Apple Inc. in 2012: Case Study, Yoffie/Rosanno, Page 1), its bottom line is being driven primarily by the sale of iPhones and iPads. A reduction in Apple’s market share will have an adverse effect on its revenues. The table below further illustrate
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Assignment 2: Apple Computer, Inc.: Maintaining the Music Business while introducing iPhone and Apple TV Background on Apple Inc. Apple was created in Cupertino, California on April 1, 1976 and incorporated January 3, 1977. (Duane Ireland) Within Months of the incorporation the company created the Apple II, a second generation PC (for Apple) that created a stir in the marketplace grossing 10 Million in annual sales. In 1980 Apple decided to go public, and with over 100 million in
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APPLE INC IN RETAILING (WORLD) June 2014 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2013). 2013 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Retailing Disclaimer Much of the information in this briefing is of a statistical
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