Politecnico di Milano Enrico Pincini 838298 STRATEGY AND MARKETING STRATEGY INTRODUCTION CONCEPTS There are four different concepts about strategic theory: strategic decision; strategy; strategic analysis; strategic decision process. STRATEGIC DECISION A strategic decision is a decision that has long term, significant and non-reversible effects on the final goal of the organization (decision maker) and usually required large amount of resources
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BUSINESS MODEL GENERATION Yves Pigneur Patrick Van Der Pijl Alexander Osterwalder Alan Smith Tim Clark www.businessmodelgeneration.com, EUR 27,60 THE CORE TEAM a core team did the heavy lifting in authorship, design and production of this collaborative effort involving over 400 strategy practitioners from around the world. Lead authors Alexander Osterwalder, Ph.D, and Professor Yves Pigneur, Ph.D., Creative Director & Designer Alan Smith from The Movement, Producer Patrick Van der Pijl
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Analyzing Your Competition Overview Almost everyone in business understands the principle of trying to offer something better than what their competitors are offering. Gaining an advantage is the key to success and even survival. But many of the so-called advantages that businesses rely on are not sustainable. They can be easily copied, stolen or negated. Real competitive advantages — things like brand name recognition, patented manufacturing processes or exclusive rights to a scarce resource —
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1. Design and Emergence Approach of Strategic Management Strategic management is the process of designing an organization vision, mission and goals. It develops set of actions for formulating the strategy. Some arguments exist in corporate that ’how strategy is made’ either through design or emergence approach. According to emergence approach, strategy emerges through the initiative taken by the manager for enhancing the performance of firm. Here, the strategy is formed without any long term plan
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2006 — CIO — As global competition invades more and more markets, established companies are fighting tougher and tougher battles against commoditization. Whether their niche is business-process outsourcing, consumer electronics or air travel, management teams are asking themselves: How can our company continue to differentiate itself from our competitors? The short answer is, either with customer service or radically lower cost. In today’s economy, both paths demand innovating with IT systems
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Strategic Planning Strategic planning is something the Nike has been something that Nike has put much more emphasis on during the last decade. They realize that by planning well, they can produce higher quality products while improving their bottom line. Nike’s Strategic Planning team establishes a strategic business planning process, authors our one and three year strategic and business plans, and leads transformational initiatives in collaboration with cross-functional teams. Strategic Planning
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Subject : Human resource management strategy plan 1.1 The word strategy means a long term planning or aim to achieve the specific purpose. Human resource management is based in the efficent use of employees. The main purpose of human resource management is to use of skills and abilities of employee in such a way to achieve the desired result of operational objectives that are utmost aim of organisation. Strategic human resource management is an approach that defines how
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How to write a Good Value Chain Analysis The ability of a company to understand its own capabilities and the needs of the customers is crucial for a competitive strategy to be successful. The profitability of a firm depends to a large extent on how effectively it manages the various activities in the value chain, such that the price that the customer is willing to pay for the company’s products and services exceeds the relative costs of the value chain activities. It is important to bear in mind
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shopping at one location. Kudler Fine Foods gourmet shopping experience intends to offer the highest quality in products with highly paid specialists on hand to assist the customers and provide the largest selection (i.e. 16 different varieties of apples are stocked) all at one location. Other revenue sources for Kudler are a very basic web site and a catering business that has yet to be properly promoted. Currently, the upscale gourmet grocery store has three locations all handpicked by Kathy and
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Matter? • IS and Competitive Advantage • The New Competitive Paradigm Does IT Matter? • Can IT provide a strategic advantage? • Is it sustainable? • Carr, Nicholas (2003), “IT doesn’t matter”, Harvard Business Review, May 2003, pp. 41-49. – “As information technology’s power and ubiquity have grown, its strategic importance has diminished. The way you approach IT investment and management will need to change dramatically” (Carr, 2003) IT Doesn’t Matter! • Information Technology: – Proprietary
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