Evan Barnet This paper discusses the SWOT analysis that includes strengths, weaknesses, opportunities and threats for Apple Inc. The information that was gained from the analysis will become important to the author on the decision of whether or not to invest in this company. Apple Computers Inc. is an U.S based founded in 1976 as the leading software and hardware multinational company handles with consumer electronics goods and computer software. Apple Inc. has been involved in the development
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the Company over time Steve Jobs and Steve Wozniak founded Apple on April 1, 1976. The two Steves, Jobs and Woz (as he is commonly referred to – see woz.org), have personalities that persist throughout Apple’s products, even today. Jobs was the consummate salesperson and visionary while Woz was the inquisitive technical genius. Woz developed his own homemade computer and Jobs saw its commercial potential. After selling 50 Apple I computer kits to Paul Terrell’s Byte Shop in Mountain View,
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12 Apple Inc. Strategy Review and Recommendation Group: E2 12 Apple Inc. Strategy Review and Recommendation Group: E2 Content 1. Company Background 4 2. Report Aim and Scope 4 3. Analysis of the Current Environment 5 3.1. PEST Analysis 5 3.2. Porter’s Five Forces 7 3.3. Resource Portfolio Analysis 8 3.4. Current SWOT Analysis 10 4. Analysis of the Future Environment via Scenario Planning 11 4.1. Impact of Scenarios on Apple’s Five Forces 12 4.2.
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happened with Apple Inc. This company continues to defy economic gravity. In fact, at the end of 2009, Apple posted a net income of $8,235 million an increase of 34% higher compared to 2008 result and this was due to the released of iPhone 4. Its net income even went soaring in 2010 with a $14,013 million; a record increase of 70% compared to 2009. The huge increase was attributable to the release of the first version of the iPad. (MSN Money Central, 2011) In order for Apple to retain its position
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COMPANY PROFILE Apple Inc. REFERENCE CODE: 5B0A0C20-9BB6-4284-A575-AC0F2261F45C PUBLICATION DATE: 29 May 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Apple Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.....................................................................................
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of Sales Strategies Used by Apple Inc. Written By: Samantha Glass Submitted to: Professor Aric Rindfleisch December 15, 2010 Table of Contents 1. Literature Review 1 A. Company and Sales Tactics Overview 1 B. Apple Sales Strategies 3 i. Brand Image and Premium Pricing 3 ii. Retail Stores 7 iii. Innovative 10 iv. Quality Products 12 v. Media Frenzy 14 vii. Competitive Advantage 15 2. Methodologies 18 A. Apple Sales Strategy Survey 18 B. SWOT Analysis 18 3. Results 19
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Apple Incorporated: The Definition of Success Business Policy October 31, 2011 Table of Contents Contents Company Overview 3 Business Model and Scope 3 Primary Strategy 3 Target Market 4 Apple, Inc. Background Investigation 4 Industry and Competitive Analysis 5 External and other pertinent market conditions 6 SWOT Analysis 6 Financial Analysis 7 Action Plan & Recommendations 7 Epilogue 8 Works Cited 9 . Company Overview What is the definition of success? Apple Inc
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1 Table of Contents Executive Summary ............................................................................................... 3 Intro ...................................................................................................................... 4 Issues & Outlook Profile ......................................................................................... 6 Mission and Strategy ...............................
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SWOT analysis Strengths 1. Customer loyalty Apple has a wide range of apps, software and products that all have connection with each other. Especially, iOS system, it matches all of Apple products, such as ipod, ipad, iphone, MAC. The customers will prefer to buy Apple’s products for the convenience of using iOS system. It makes the customers become loyal to Apple. 2. Strong financial performance Apple’s financial performance is one of the best among many companies. Company holds about
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APPLE International Marketing BBM 6 INM By Nazza Contents Page • Introduction – Page 3 – 4 • Market Penetration – Page 4 • Swot Analysis – Page 5 • Brand Loyalty – Page 5 – 6 • Data Bias – Page 6 • Ansoff Matrix – Page 6 – 7 • New product development – Page 7 • Market Development – Page 7 – 8 • Strategies – Page 8 – 9 • Exceptions to Patterns – Page 9 • Positioning – Page 9 • How
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