The Good Apple From one perspective, Apple's world could not be rosier and its future shinier. Rising from the rubble of a disintegrating company in 1997, Apple has reached the pinnacle of success in 15 short years. With a market capitalization of over $500 billion, Apple is amongst the most valuable and highly profitable companies in the world. Its remarkable success lies in the company's ability to create truly innovative products with vast customer appeal. Apple flouts the conventional wisdom
Words: 3028 - Pages: 13
1997, Apple has reached the pinnacle of success in 15 short years. With a market capitalization of over $500 billion, Apple is amongst the most valuable and highly profitable companies in the world. Its remarkable success lies in the company's ability to create truly innovative products with vast customer appeal. Apple flouts the conventional wisdom of the consumer electronics industry, which emphasizes low cost, "me-too" products, and a continuously shortened product life. Instead, Apple has opted
Words: 3005 - Pages: 13
and see yesterday’s dramatic price fall as an attractive opportunity to buy. This particularly applies to investors who are patient enough to wait for better market conditions/macro-economic improvement. HP lowers its outlook: as feared, HP (like Dell (STRONG BUY) earlier in the week) last night downgraded its full-year outlook. It was, however, a relatively moderate downgrade since the sales forecast was lowered by 1.6% and EPS by 3%. Whereas HP previously guided 2011 sales and EPS at USD 129bn-130bn
Words: 2087 - Pages: 9
Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer
Words: 10270 - Pages: 42
Strategy & Technology a gallaugher.com chapter provided free to faculty & students for non-commercial use © Copyright 1997-2008, John M. Gallaugher, Ph.D. – for more info see: http://www.gallaugher.com/chapters.html Last modified: Sept. 13, 2008 Note: this is an earlier version of the chapter. All chapters updated after July 2009 are now hosted (and still free) at http://www.flatworldknowledge.com. For details see the ‘Courseware’ section of http://gallaugher.com INTRODUCTION Managers
Words: 9386 - Pages: 38
“smartphones” and other mobile devices (such as tablets and phablets) has been impacted by Google, Inc.’s decision to release the Android Operating System as “Open Source Software” (OSS), allowing for a wider adoption of the platform than was achievable by Apple Inc.’s iPhone, whose marketing strategy and decision to is control both hardware and software. The claim will be supported by explaining the superiority of Android in terms of its benefits to manufacturers, consumers, and software developers. Android:
Words: 2830 - Pages: 12
Lenovo’s revenues came from China (see Exhibit 1 for financials).2 But with this major deal, Lenovo aimed to become a global technology giant. Annual revenues would triple to $12 billion, making Lenovo the third-largest PC maker in the world after Dell and Hewlett-Packard. As a new multinational with 20,000 employees operating in 138 countries, Lenovo needed a global marketing and branding strategy to match its new reach. This meant determining what Lenovo stood for and designing products that supported
Words: 9176 - Pages: 37
Internet Security System10 Mobile Computing16 Conclusion21 References22 Introduction Background of the Company Apple was by two college dropout students: Steve Wozniak and Steve Jobs with the motto of “Think Differently”. In the early 1980s, Steve Wozniak left the company and Steve Jobs hired John Sculley as the President of the company. After facing many failures, Apple launched its Macintosh computers for house hold users. In mid 1980s, Steve Jobs had to leave the company because of his
Words: 5675 - Pages: 23
APPLE INC IN CONSUMER ELECTRONICS (WORLD) December 2011 SCOPE OF THE REPORT Scope This profile of Apple Inc focuses on its operations in consumer electronics as well as its product distribution lines, and examines future opportunities and challenges for the company globally. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions
Words: 4840 - Pages: 20
yang-jing@uiowa.edu Linshan Li linshan-li@uiowa.edu Apple Inc. (NSDQ: AAPL) April 17, 2012 Current Price $609.60 Target Price $765-790 Apple Bytes Its Way To The Top The iPad has revolutionized the booming tablet industry and is dominating a 61% market share with a unit sales increase of 111% over the year ago quarter. A yearly increase of 334% in sales volume during FY2011 makes the iPad the most popular product in the tablet industry. Apple shattered analysts’ expectations for Q1 of its FY2012
Words: 18332 - Pages: 74
