TECHNOLOGY APPLE VS SAMSUNG: FRENEMIES AT THE GATE It’s one thing to be a culturally vibrant brand in one part of the world. It’s another to radiate that vibrancy at high amplitude across the world. It means the brand has not only tapped into global shifts in values and attitudes, but also expressed itself and engaged people in ways that resonate culturally on a local level. As the world shrinks and our connectivity to one another grows, brands need to stay true to their roots, and do so in ways
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STRATEGIC MANAGEMENT APPLE VS SAMSUNG Apple Apple Inc. (sebelumnya bernama Apple Computer, Inc.) adalah sebuah perusahaan multinasional yang berpusat di Silicon Valley, Cupertino, California dan bergerak dalam bidang perancangan, pengembangan, dan penjualan barang-barang yang meliputi elektronik konsumen, perangkat lunak komputer, serta komputer pribadi. Apple Inc. didirikan pada tanggal 1 April, 1976 dan diinkonporasikan menjadi Apple Computer, Inc. pada tanggal 3 Januari, 1977. Pada
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personally on lectures) Read the case Samsung attacks Apple and answer to the following questions: 1. How important role do Samsung and Apple play in global smartphone market? 2. What is guerrilla marketing and discuss how Samsung tried to win the smartphone battle by guerrilla marketing? 3. Discuss various strategies adopted by Samsung to win over Apple? 4. Discuss the opportunities and challenges arising out of the battle between Samsung and Apple? This assignment represents 5% of
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What are the main issues of the Battle? Apple is trying to protect its patent. “A patent is a set of exclusive rights granted by the government,”(piperpat.com) usually for a new invention/product. Apple have many patents, however they cannot protect them all as there is a constant change and upgrade in technology that only specific new features can be protected such as their ‘pinch and stretch’. Apple won a court battle after suing Samsung for “$1.05billion due to patent infringement.”(Opinion
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Apple Inc. v. Samsung Electronics Co., Ltd. was the first of many lawsuits between Apple and Samsung. Apple Inc. filed its patent infringement lawsuit in April 2011 and engaged legions of the country's highest-paid patent lawyers to demand $2.5 billion from its top smartphone competitor. Samsung Electronics Co. fired back with its own lawsuit seeking $399 million. By August 2011, Apple and Samsung were carrying out their legal battles in 19 ongoing lawsuits in 12 courts in nine countries on four
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Apple and Samsung had their number of lawsuits between each other that was related with tables and smartphone designs. These series of cases were very important because both these companies together had half the smartphone and tablet market share throughout the world. The very first case was made by Apple (Chellel). In 5th of January 2007, Apple sued Samsung for four design patents. Next, in June 2007 there a massive case files against Samsung for violating color design patent of hundred and ninety
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Earnings Release Q2 2013 Samsung Electronics July 2013 Disclaimer The financial information in this document are consolidated earnings results based on K-IFRS. This document is provided for the convenience of investors only, before the external audit on our Q2 2013 financial results is completed. The audit outcomes may cause some parts of this document to change. This document contains "forward-looking statements" - that is, statements related to future, not past, events. In this context
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Apple Inc. v. Samsung Electronics Co., Ltd. From Wikipedia, the free encyclopedia Apple Inc. v. Samsung Electronics Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012.[1] In the spring of 2011, Apple began litigating against Samsung in patent infringement suits, while Apple and Motorola Mobility were
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Apple iPad Air vs. Samsung Galaxy Tab Pro 10.1 The Apple iPad Air and Samsung Galaxy are two very similar products. Both are the new generations of tablets which combine the gaming ability of the modern smartphone with the computing power of a laptop computer. In addition, these products seek to catch the eyes of user bases of all ages, from the younger kids using it for the aforementioned gaming to the college student using it for fantasy football or taking notes to the working adult who uses it
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APPLICATION For CNPCIW Vendor/Bidders List China National Petroleum Corporation International and Watan Oil & Gas Afghanistan Limited. (CNPCIW) June 2012 Application Submission Form NOTE: The application submission shall be presented on the Applicant’s company stationary, in the case of a Joint Venture, on company stationary of the lead partner and stamped by company seal. Date: [08, December, 2012] Reference: Execution of upcoming Services & Supply
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