CASE STUDY ON APPLE INC. IN 2010: THINK DIFFERENT Submitted by AATMIKI SINGH PB1201 ABSTRACT This case is about the Apple Inc. and its journey through last 35 years under the visionary and innovative ideas of founder Steve Jobs. It started in 1976 with Apple I, which was a computer circuit board. Soon after launching Apple I, the company came up with Apple II, which quickly drove Apple to become the PC industry
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Steve Jobs and Stephen Wozniak were the driving forces for the beginnings of Apple in 1977, which was incorporated with a net worth of $250,000. It has since grown leaps and bounds to the Apple Inc. of today, employing 60,400 employees worldwide, with a net worth of $622.31 billion, placing it 56th among the Fortune 500 companies. The iPod revolution in 2000, to the iPhone in 2007 and most recently, the iPad in 2010, Apple has introduced, amidst much fanfare, ground-breaking products that revolutionized
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A report based on the case “Apple inc. in 2010” (David B.Yoffie and Renée Kim) January 28th, 2012 Introduction Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple’s software includes the Mac OS X operating system; the iTunes media browser; Aperture, a professional photography package;
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Ron Edwards Research paper 10/2/08 Apple computers was established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company was called Apple Computers Inc. for it’s first thirty years but dropped the word “computers” leaving it’s name simply Apple Inc. when they began working on expanding into consumer electronics like the iPod and iPhone. Apple employees twenty eight thousand people world wide and posts sales in excess
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Abstract This essay will explain the importance of a SWOT analysis for a business. It will research Apple, Inc., and explain their strengths, weaknesses, opportunities and threats. The paper will show how these aspects impact the company. It will provide methods that management can use to overcome their weaknesses and threats, as well as how to take advantage of opportunities and strengths. The importance of a SWOT analysis A SWOT analysis is important to an organization because it analyzes
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Apple Inc. Case Study Alex Sorokin Julia Andrejeva Anastasija Citajeva Inga Plavane Karina Tidrike EBS3 1. Opportunities * The online sales of computer are rapidly increasing. * Large population, which are extremely brand conscious and individualistic. * Laptops are highly demanded products of Apple Company therefore more types of laptops can be developed which will meet as many needs as possible. * Increase in worms and viruses on PCs so the antivirus solution
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Apple as a Monopoly Introduction Schiller (2009) writes, “The essence of the market power is the ability to alter the price of the product” (p. 147). This is possible if the firm in question is able to produce a commodity at a cheaper price that no other producer can. In a monopoly, “the monopolistic firm owns the ballpark and can set the rules of the game” (Schiller, 2009, p. 149). The emergence of the monopoly obliterates the distinction between the industry demand and the demand
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Apple Manufacturing: Should More Apple Products Say “Assembled in the USA”? Production and Operations Management, BUS 5461 Abstract Apple, Inc. is a $170B global corporation that designs, markets and sells consumer electronic products such as the iPhone, iPad, and the Mac computer. Apple has structured their manufacturing and supply chain processes to take advantage of China’s cheap and plentiful labor. However, Apple has made an innovative decision to have the new ultra high-end
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1) Apple has always had a mission to develop and sell easy to use products to consumers. Apple has always offered customers a complete solution- a plug and play type of system. They integrated hardware, software and peripherals into one unit instead of buying a computer, then software and audio packages individually. They also developed their products from scratch instead of using current software or technology and make modifications. They had unique drives, chips and displays. Apple made it
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1. How has Apple performed in the PC industry? What is your evaluation of its performance in the PC business? As for strategy, Apple started out with the right idea. The company did not allow third parties to purchase its hardware and used only proprietary designs. Apple II did very well. They did not count on the release of IBM PC’s and they quickly lost market share. Despite the launch of the Mac, Apple suffered. The problem with their strategy here was that their product was not compatible with
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