Contents Preface Acknowledgments Introduction 1 BRAIN POWER Myth #1 Most People Use Only 10% of Their Brain Power Myth #2 Some People Are Left-Brained, Others Are Right-Brained Myth #3 Extrasensory Perception (ESP) Is a Well-Established Scientific Phenomenon Myth #4 Visual Perceptions Are Accompanied by Tiny Emissions from the Eyes Myth #5 Subliminal Messages Can Persuade People to Purchase Products 2 FROM WOMB TO TOMB Myth #6 Playing Mozart’s Music to Infants Boosts Their Intelligence Myth #7 Adolescence
Words: 130018 - Pages: 521
Commerce Technologies by SMEs in Malaysia Sherah Kurnia, Basil Alzougool, Mazen Ali Department of Information Systems, The University of Melbourne, Australia Emails: sherahk@unimelb.edu.au balzougool@pgrad.unimelb.edu.au mali@pgrad.unimelb.edu.au Saadat M. Alhashmi School of Information Technology Monash University Email: saadat.m.alhashmi@infotech.monash.edu.my Abstract Electronic commerce (EC) offers many benefits to organizations of any size including small to medium- sized enterprises (SMEs).
Words: 9310 - Pages: 38
Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form
Words: 159106 - Pages: 637
Impact of Poor Nutrition on the Academic Performance of Grade Seven learners: A Case of Zimbabwe Kudzai Chinyoka Great Zimbabwe University Department of Educational Foundations Email: chinyokak@gmail.com Doi:10.5296/ijld.v4i3.6169 URL: http://dx.doi.org/10.5296/ijld.v4i3.6169 Abstract This paper examined the impact of poor nutrition on the academic performance of grade seven learners at two primary schools in Chivi, Zimbabwe. Its main objective is to identify mitigation policies
Words: 5678 - Pages: 23
sales and retain more customers. Emotions and Logic in Consumerism Advertising can be seen in virtually every aspect of our lives, and is almost inescapable. We encounter it on billboards, radio, every internet site, magazines, cell phone applications, clothing, television, restrooms, gas pumps, and many more sites. This year in the United States, Black Friday sales hit over $1 billion in online sales. The average cost for a 30 second time slot for a Super Bowl commercial was $3.5 million
Words: 3069 - Pages: 13
Toolkits for idea competitions: a novel method to integrate users in new product development Frank T. Piller1,2 and Dominik Walcher1 TUM Business School, Technische Universitat Munchen, Leopoldstrasse 139, 80804 Munich, ¨ ¨ Germany. walcher@wi.tum.de 2 MIT Sloan School of Management, 50 Memorial Drive, E52-513, Cambridge, MA 02139, USA. piller@mit.edu 1 Research has shown that many innovations originate not in the manufacturer but the user domain. Internet-based toolkits for idea competitions
Words: 8110 - Pages: 33
that instances of head-to-head supply chain competition will be limited. The more likely scenario will find companies competing— and winning—based on the capabilities they can assemble across their supply networks. By James B. Rice, Jr. and Richard M. Hoppe A n increasingly vocal and popular sentiment holds that the nature of competition in the future will not be between companies but rather between supply chains. If this does, in fact, represent the future, how will these chains actually
Words: 5310 - Pages: 22
McBride, Ph.D. St. Louis University Stephen S. Mick, Ph.D. Virginia Commonwealth University Michael A. Morrisey, Ph.D. University of Alabama—Birmingham Dawn Oetjen, Ph.D. University of Central Florida Peter C. Olden, Ph.D. University of Scranton Lydia M. Reed AUPHA Sharon B. Schweikhart, Ph.D. The Ohio State University Nancy H. Shanks, Ph.D. Metropolitan State College of Denver * [-2], (2 Lines: 2 59.41 ——— ——— Normal * PgEnds [-2], (2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Words: 123678 - Pages: 495
Ingredient Branding Philip Kotler· Waldemar Pfoertsch Ingredient Branding Making the Invisible Visible Professor Philip Kotler Kellogg Graduate School of Management Northwestern University Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Professor Waldemar Pfoertsch China Europe International Business School 699 Hongfeng Rd. Shanghai 201206, China wap@ceibs.edu e-ISBN 978-3-642-04214-0 ISBN 978-3-642-04213-3 DOI 10.1007/978-3-642-04214-0 Springer Heidelberg Dordrecht London
Words: 106805 - Pages: 428
Int. J. Engng Ed. Vol. 16, No. 2, pp. 97±103, 2000 Printed in Great Britain. 0949-149X/91 $3.00+0.00 # 2000 TEMPUS Publications. Quality Assurance for Engineering Education in a Changing World* WINFRED M. PHILLIPS, GEORGE D. PETERSON and KATHRYN B. ABERLE Accreditation Board for Engineering and Technology, 111 Market Place, Suite 1050, Baltimore MD, 21202, USA. E-mail: kaberle@abet.org Faster computer chips, corporate mergers, new Internet applications: every day, we are reminded of the sweeping
Words: 5224 - Pages: 21
