Business and Management – Autumn 2012 Undergraduate SL # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Subject Code PSYC015 COMM351 LAW101 MARK101 MARK201 MARK270 MARK301 MARK343 MGMT110 MGMT205 MGMT218 MGMT311 MGMT314 MGMT316 MGMT321 MGMT322 MGMT389 Subject Title Introduction to Psychology Business Ethics and Governance Law, Business & Society Marketing Principles Applied Marketing Research A Services Marketing Internet Applications for Marketing International Marketing Introduction to Management Recruitment
Words: 256 - Pages: 2
Equity Measurement and Management System The Brand Value Chain - Designing Brand Tracking Studies - Establishing a Brand Equity Management System – CHAPTER 9 Measuring Sources of Brand Equity: Capturing Customer Mindset Qualitative Research Techniques - Quantitative Research Techniques - Comprehensive Models for Customer-Based Brand Equity - CHAPTER10 Measuring Outcomes of Brand Equity: Capturing Market Performance Comparative Methods - Holistic Methods - CHAPTER 11 Designing
Words: 322 - Pages: 2
Making – II |2 | |4. |Management Information System & KM |2 | |5. |Human Resource Management |2 | |6. |Financial Management |2
Words: 1759 - Pages: 8
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, VOL. 49, NO. 1, FEBRUARY 2002 59 R&D Project Selection Using the Analytic Network Process Laura M. Meade and Adrien Presley Abstract—The analytic network process (ANP) is presented as a potentially valuable method to support the selection of projects in a research and development (R&D) environment. This paper first discusses the requirements of the R&D project selection problem, which requires the allocation of resources to a set of competing and
Words: 6750 - Pages: 27
Course Code: C201 Cost and Management Accounting (CMA) 1. Objectives: The course intends to equip students with the ability to apply cost concepts in managerial decision making. At the end of the course, they are expected to have learnt the methodology and techniques for application of cost and managerial accounting and information in the formation of policies and in the planning and control of the operations of the organization. The course covers the nature of managerial accounting; activity
Words: 4490 - Pages: 18
Abstract This research seeks to explore the issues that affect Apple Inc. and reveal how best they can be addressed. The research methodology utilized in the study will be a mixed methods approach. This utilizes both qualitative and quantitative methods as they will be used concurrently through both numerical and other word analysis. Some of the solutions proposed include the adoption of human process interventions, which helps in team building and the completion
Words: 1738 - Pages: 7
Research Method Hypothesis and Theory Hypotheses can be developed and tested to recognize the relationships between categories. Silverman (1991:1) defined hypothesis as a ‘testable proposition’. The appearance of an apparent relationship or connection between categories will need to be tested in order to find out whether there is an actual relationship (Saunders, 1997:344). The importance of hypothesis is that it will bring a specific direction and focus to a research study. The theory on the other
Words: 2557 - Pages: 11
EC staff consolidated version as of 21 June 2012, FOR INFORMATION PURPOSES ONLY EN – EU IFRS 8 International Financial Reporting Standard 8 Operating Segments Core principle 1 An entity shall disclose information to enable users of its financial statements to evaluate the nature and financial effects of the business activities in which it engages and the economic environments in which it operates. Scope 2 This IFRS shall apply to: (a) the separate or individual financial
Words: 4139 - Pages: 17
insights and understanding of business performance based on data and statistical methods. BA is used to gain insights that inform business decisions and can be used to automate and optimize business processes. Business analytics makes extensive use of statistical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making. It is therefore closely related to management science. Analytics may be used as input for human decisions or may drive fully automated
Words: 4604 - Pages: 19
Running head: APPLICATION OF THEORY Application of Theory Cindy Perdue-Tufts Chamberlain College Theoretical Basis for Advanced Nursing NR-501 Dr. Mikel Hand December 8, 2013 Application of Theory Today, the use of modern nursing theory continues to advance and distinguish nursing practices from other care professions. Each theory has its own unique and qualifying characteristics. The objective of this paper serves two purposes. The first is to analyze one middle-range nursing theory
Words: 2087 - Pages: 9
