Chapter 5 Pricing strategies LEARNING OBJECTIVES After reading this chapter you will: n n appreciate the strategic significance of pricing decisions in marketing strategy understand the approaches to pricing of the economist and accountant, together with their contributions and limitations in the context of the price setting process n apply a framework to pricing decisions based around the key inputs to these decisions n understand the main pricing methods and their relative advantages and disadvantages
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Types of theories and models 1.1 Motivational theories 1.2 Conscious and unconscious motivations 2 Psychological theories and models 2.1 Rational motivations 2.2 Intrinsic and extrinsic motivation 2.3 Push and pull 2.4 Self-control 2.5 Drives 2.6 Incentive theory 2.7 Escape-seeking dichotomy model 2.8 Drive-reduction theory 2.9 Cognitive dissonance theory 2.10 Content theories
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not be reproduced in any other form or for any other purpose without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. 1 2 3 4 5 6 7 8 9 0 Text printer code/Cover printer code 0 9 8 7 6 5 4 ISBN 0-07-288477-0 www.mhhe.com The Nature and Method of Economics CHAPTER ONE THE NATURE AND METHOD OF ECONOMICS CHAPTER OVERVIEW This chapter begins with a discussion
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Abstract Abstract The goal of this master’s thesis is to identify and evaluate data mining algorithms which are commonly implemented in modern Medical Decision Support Systems (MDSS). They are used in various healthcare units all over the world. These institutions store large amounts of medical data. This data may contain relevant medical information hidden in various patterns buried among the records. Within the research several popular MDSS’s are analysed in order to determine the most
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Advanced Management and Marketing Summary of the management part Book: Exploring corporate strategy Authors: Johnson, Scholes and Whittington Table of contents Chapter 1 Introducing strategy 2 Chapter 2 The environment 3 Chapter 3 Strategic capability 4 Chapter 4 Strategic purpose 7 Chapter 5 Culture and strategy 9 Chapter 6 Business-level strategy 12 Chapter 7 Strategic directions and corporate-level strategy 14 Chapter 8 International strategy 18 Chapter 10 Strategy
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COST/BENEFIT ANALYSIS – A TOOL TO IMPROVE RECRUITMENT, SELECTION AND EMPLOYMENT IN ORGANIZATIONS Lecturer PhD Nicoleta Valentina FLOREA Valahia University of Târgovişte, Romania Email: floreanicol@yahoo.com Abstract: Human resource is a major source for organization to obtain competitive advantage and can be very important in obtaining long-term performance. The limits of recruitment process are the cost, the choice made, time and legislation. Any organization looks for minimizing the human
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that. A lot of research has been done in the Organisation Behaviour to identify the job regrets and their causes and results. Some of the common theories are examined against the findings from 10 of the volunteers. The answers will help in understanding the validity of the theories which were designed before the information age. Examination of such old theories raises questions about their fit in the current organisational context, new-age employees and their changed attitudes towards workplaces. Research
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TABLE OF CONTENT Executive Summary …………………………………………………………………...................2 1.0 Introduction …………………………………………………………………………………...3 2.1 Economic Theory ……………………………………………………………………………...3 2.2 Costs …………………………………………………………………………………………...5 2.3 Cost – plus Pricing …………………………………………………………………………….5 2.4 Production Mix Decision …………………………………………………………..................6 2.5 Target Costing …………………………………………………………………………………7 Conclusion ……………………………………………………………………………....
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IN THIS CHAPTER YOU WILL . . . 1 Learn that economics is about the allocation of scarce resources Examine some of the tradeof fs that people face Learn the meaning of oppor tunity cost See how to use marginal reasoning when making decisions TEN OF PRINCIPLES ECONOMICS Discuss how incentives af fect people’s behavior The word economy comes from the Greek word for “one who manages a household.” At first, this origin might seem peculiar. But, in fact, households and economies
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learners with knowledge of the principles and practice of the financing decisions of enterprises. Learners will learn about the decisions which firms make about financing their investments in productive capital. Teaching and learning strategy The teaching and learning strategy is designed to develop in students an ability to understand the mechanisms of financial markets and the issues pertaining to investment decision in those markets. Students should be able to understand and apply the time
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