StrategicmanagementBottled water industry in 2006 Case 2. Summary• 1) Dominant Economic Features• 2) Drivers of change• 3) 5 porters analysis• 4) Key success factors• 5) Strategic group map• 6) Recommendations 3. 1)Dominant economic features1) Market Size and 2) Scope of compétitive Growth Rate: rivalry : 4. 3) Number of rivals : 5) Distribution channels :• Nestlè • wholesale clubs• Coca-Cola • supermarkets• Pepsi • discount stores• Groupe Danone • food store• Suntory Water Groups • supercenters 6)
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Bottled water is one of the fastest-growing segments in the world’s food and beverage market owing to increasing health concerns. The market for bottled water in the US generated revenues of about $15.6 billion in 2006. Market consumption volumes were estimated to be 30 billion liters in 2006. The market's consumption volume is expected to rise to 38.6 billion units by the end of 2010. This represents a CAGR of 6.9% during 2005-2010. In terms of value, the bottled water market is forecast to
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To fulfill this popular request, we teamed up with RHB Bank to bring you a Wang Runcit article on loan financing for retailers like you. Being informed about product categories is very important. Be sure not to miss our category profiles on Bottled Water and Hot Cereals. It is an opportunity for you to get to know the market leading brands like SPRITZER and QUAKER OATMEAL. We also present CINTAN, a treasured household brand in the instant noodles category. CINTAN has been in the market for 40 years
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ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS
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CHAPTER –1 INTRODUCTION 1 1.1 INTRODUCTION OF THE PROJECT Project Title : “Comparative analysis of packaged drinking water of Kingfisher with other market players” Name of the Organization: UNITED BREWERIES GROUP (UB GROUP) Name of the Company : KINGFISHER LIMITED Manufactured & Marketed By: ICEBERG FOODS LIMITED Project Head & Supervisor: Mr. Mangesh Arnalkar (Regional Sales Manager) Project Duration: 7th June 2010 to 30th July 2010 2 The study
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Mineral Water Aquafina AQUAFINA Introduction: • Aquafina is a brand of bottled water. It was first distributed in Wichita, Kansas in 1994, Aquafina is sold in 12-fluid ounce, 500-milliliter (16.9 fl oz), 20-ounce, 24-ounce, 1 liter, and 1.5-liter bottles. • Aquafina was first launched in USA in the year 1994 and with its unique purification system and great taste, Aquafina soon became the best selling brand in the country. • In India, Aquafina’s journey began with the Bombay launch
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advertizing. Pepsi was selling its Aquafina brand of bottled water under the assumption that Aquafina is sourced from mountain spring water. Although the bottle itself did not have the words “spring water”, Pepsi used a great marketing gimmick to deceive consumers. Aquafina brand was sold in a bottle with a clean, blue label showing images of snow-capped mountains and the claim, "Pure water, perfect taste". That's the image created by PepsiCco's Aquafina brand of water, and many consumers leaped to
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A project on “The study on market research for the product of S.B. Beverages Pvt., Ltd, products.” (oxygem) A Project Report Submitted in partial fulfillment Of MBA (Batch 2014-2016) Submitted By: Kishor Dahare Submitted To: Director Academics: Prof. L.C Jamb Dr. Parag Kalkar SINHGAD INSTITUTES OF MANAGEMENT STUDIES, PUNE-411041 2014-2016
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The Water Bottle Industry Markets Water is something that anyone around the world could get from the tap for free, but now it is all the rage for the beverage industry. Bottled water has become the industry's fastest growing segment, both in volume and profits. Due to the consumer's needs and wants for a healthier lifestyle, the beverage industry provides a necessary product to the consumers, which is bottled water. Water is essential and with the demand to participate in a healthy lifestyle
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and Brand management in The Market of Branded Water Bottle Industry with reference to “BISLERI” Dr. Sanjay Patro, XLRI Report by 207 Anmol Rohatgi | 218 Gajanan Kulkarni | 220 Heemanish Midde 25th October 2008 Xavier Institute of Management & Research, Mumbai Mumbai University EXECUTIVE SUMMARY The packaged drinking water industry is in the growth stage. A number of leading players have emerged such as Bisleri, Aquafina, Bailey, and Kinley. There are other significant players
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