Marketing In The Service Sector FSSM 1001: Services Marketing 1 Nikolas Price 1691 words Table of Contents Introduction 3 PepsiCo International 3 Market segmentation 3 Niche Marketing 3 Bases Of segmentation 4 Target Market 4 Market Positioning 4 Analysis of the Macro and Micro Marketing Environments 5 Macro Marketing Environment (Refer To Appendix 1) 5 Micro Marketing Environment ( Refer to Appendix 2) 5 Conclusion 6 Appendix 1 7 PESTLE ANALYSIS 7 Political 7
Words: 5038 - Pages: 21
Marketing Plan Pepsi Canada Contents: 1. Executive Summary...................................................................3 2. Introductio/problem stratement...............................................3 3. External Analyis.........................................................................4 4. internal Analysis.........................................................................8 5. SWOT analysis.............................................
Words: 5622 - Pages: 23
DECLARATION I hereby declare that I have submitted an original piece of work. The secondary research work has been properly cited and acknowledged. Zoya Ishaq June 25, 2011 ____________ _____________ _________________ Name of student Date Signature DEDICATION I dedicate this report to my grandfather Malik Anwar-ul-Haq who passed
Words: 22254 - Pages: 90
On Pepsi Cola International Nau-Bahar Bottling Company, Gujranwala Submitted To: HR Executive Mr. Basharat Zia Submitted By: Afnan Umar Khan Kashif Mahmood Salman Dar Syed Sajjad Haider Date of Submission: University of the Punjab, Gujranwala Campus University of the Punjab, Gujranwala Campus Lahore School of Economics, Lahore Baha-ud-Din Zikriya University, Multan 28.08.2010 NBC, 38 S.I Gujranwala, Pakistan. University Of the Punjab, Gujranwala Campus Page 1 Internship Report
Words: 18041 - Pages: 73
Industry Analysis: Soft Drinks Meghan Deichert, Meghan Ellenbecker, Emily Klehr, Leslie Pesarchick, & Kelly Ziegler Strategic Management in a Global Context February 22, 2006 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating, “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavors…and looking to
Words: 5374 - Pages: 22
Competition in the Soft Drink Industry: Case Study of Coca-Cola, Pepsi, and Dr. Pepper Krisadee Rungsatcha MBA 500: Essentials of Business Management June 23, 2013 Larry Frazier Abstract The beverage industry nowadays is very competitive. Each brand pushes all strategies to be the number one in the market and try to win more consumers and achieve their goals. The main competitors in these industries are Coca-Cola Company, PepsiCo, Inc., and Dr. Pepper Snapple Group. Coca-Cola
Words: 5869 - Pages: 24
Leading Licensing Companies By Dawn Wilensky A combination of new and evergreen properties/brands drove 2006 worldwide retail sales of licensed merchandise. Over the last five years, we have made strategic changes to our Leading Licensors list to ensure up-to-date, accurate worldwide retail sales estimates. This year, we made yet another change. As the line between licensor and licensing agent continues to blur—with many licensors taking on the task of representing properties/brands outside
Words: 11474 - Pages: 46
A SUMMER TRAINING REPORT ON KEERTHI PACKAGED DRINKING WATER., MADURAI. Submitted in partial fulfillment of the requirement for the award of the degree of Master of Business Administration by S.RATHNA (Reg No: P10B13636) Under the guidance of Dr.MENAKA [pic] DEPARTMENT OF MANAGEMENT STUDIES SRI MEENAKSHI GOVT COLLEGE FOR WOMEN(A) RE-ACCREDITTED WITH ‘B++’ STATUS BY NAAC GORIPALAYAM MADURAI-625002. MAY - 2011 SRI MEENAKSHI
Words: 5602 - Pages: 23
Industry Analysis: Soft Drinks Meghan Deichert, Meghan Ellenbecker, Emily Klehr, Leslie Pesarchick, & Kelly Ziegler Strategic Management in a Global Context February 22, 2006 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating, “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavors…and looking to
Words: 5353 - Pages: 22
Market Research Assignment By: Ty Clarke, Tate Thybo, Wyatt Treeby, River Voigt Executive Summary This paper provides detailed information about the Coca-Cola Company. The company is regarded as the most valuable and popular brand in the world. Coca-Cola Company owns more than 400 brands, which include sport drinks, teas, coffees, soft drinks, and other beverages. The paper outlines the current scenario and historical background of the company. The first part of the
Words: 5946 - Pages: 24
