ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS
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The Water Bottle Industry Markets Water is something that anyone around the world could get from the tap for free, but now it is all the rage for the beverage industry. Bottled water has become the industry's fastest growing segment, both in volume and profits. Due to the consumer's needs and wants for a healthier lifestyle, the beverage industry provides a necessary product to the consumers, which is bottled water. Water is essential and with the demand to participate in a healthy lifestyle
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INDEX Sr. No. | Title | Page No. | 01 | INTRODUCTION * Objective * Scope * limitation | 2-5 | 02 | RESEARCH METHODOLOGY * Type of research * Type of data used * Method of data collection | 6-8 | 03 | COMPANY PROFILE * Introduction of company * History,vision,mission * Organization structure * Social Responsibility * Product * Environment * Certification * Achievement & Awards | 9-25 | 04 | FUNCTIONAL AREA * Human resource
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------------------------------------------------- ethical AND UNETHICAL practices of pepsi Class: BBA Hon’s Semester: 6th Topic: Ethical and unethical conduct of pepsi in different countries Submitted to: Madam Mehwish Name of Participant: Mubashir Irshad Safeer Hashim Usama Fiyyaz Shahriyar Shahid ACKNOWLEDGMENT Alhamdulillah first and foremost, we would like to thank God as finally we were able to finish our assignment. Secondly we would like to thank to our supervisor
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Bottled Water industry is still in an expansionary/growth stage. In 2005 the bottled water industry accounted for $70 billion, and is expected to reach $140 billion by the year 2020.Advertising budgets are very heavy in companies such as Pepsi (Aquafina), and are positive indicators of the current [growth] stage in the product’s lifecycle. However, the bottled water industry is currently experiencing a skewing of profitability numbers (compared with last-year-to-date numbers) due to a shift in
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COMPETITION IN THE BOTTLED WATER INDUSTRY This Case analysis basically shows the emergence of bottled water industry, different strategies being taken by the main competitors (PepsiCo , coca-cola, Nestle ) and other sellers to sustain in market during period from 1998 to 2003. Till 1990 was a prestige product in US. Booming business with 38 billions gallons of annual sales in 2003 & 10% growth between 1998 and 2003 United states the world largest market(from 1998-2003
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website that will focus on the branding of the “Point-of-Use Water Cooler System”, attract new customers, and use other marketing tools that I will explain later in my business proposal. A2. Current Online Competition Next, I will focus on Aquafina, Dasani, and Ozarka as the three global competitors for the online observation assessments that I compared to Water Life’s online
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CHAPTER –1 INTRODUCTION 1 1.1 INTRODUCTION OF THE PROJECT Project Title : “Comparative analysis of packaged drinking water of Kingfisher with other market players” Name of the Organization: UNITED BREWERIES GROUP (UB GROUP) Name of the Company : KINGFISHER LIMITED Manufactured & Marketed By: ICEBERG FOODS LIMITED Project Head & Supervisor: Mr. Mangesh Arnalkar (Regional Sales Manager) Project Duration: 7th June 2010 to 30th July 2010 2 The study
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A project on “The study on market research for the product of S.B. Beverages Pvt., Ltd, products.” (oxygem) A Project Report Submitted in partial fulfillment Of MBA (Batch 2014-2016) Submitted By: Kishor Dahare Submitted To: Director Academics: Prof. L.C Jamb Dr. Parag Kalkar SINHGAD INSTITUTES OF MANAGEMENT STUDIES, PUNE-411041 2014-2016
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PepsiCo is a dominant player in the global beverage and snack food business. PepsiCo has interest in other categories throughout the food categories. PepsiCo has a significant market share in various countries around the world. They have positioned themselves for success despite challenging global economics. PepsiCo has room for improvement despite their strong global position. Strengths PepsiCo is a dominant player in the beverage and snack foods industry. They are the number one snack
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