CORE DATA PORTION: 6. When thinking about ice cream what brands come to your mind? 7. What about (brand not mentioned) Do you know this brand? Q6 Q7 FM OM Aided Hernz 1 1 1 Magnolia 2 2 2 Nestlé 3 3 3 Arce dairy 4 4 4 Milko 5 5 5 Creamline 6 6 6 Selecta 7 7 7 Others: (specify) __________ ( ) ( ) __________ ( ) ( ) 8. [For the first mentioned brand ask:] Where did you learn about this brand? Where else? Television 1 Radio
Words: 1095 - Pages: 5
Unilever RFM Ice Cream, Inc.[1] The company's beginnings can be traced back to Selecta Ice Cream and Refreshment Parlor, owned by Ramon Arce, Sr. and family, and founded in the 1930s. It later expanded its business by selling its ice cream and milk with Mead Johnson nationwide. In 1990, RFM Corporation bought Selecta from the Arce family, and formed Selecta Dairy Products, Inc.. In 1999, RFM entered a partnership with Unilever to produce and market Wall's Ice Cream in the Philippines, under the joint
Words: 1020 - Pages: 5
increased RFM's strong market existence and flourishing brand structure efforts for the past years. Its first acquisition was the Cosmos Bottling Corp., the producer of Pop Cola brand, in 1989 by the Wong Family. It also acquired Selecta Dairy Phil., from the Arce family a year after. RFM also has affiliated with Unilever Philippines Inc. for the operations on Selecta
Words: 414 - Pages: 2
CHAPTER I INTRODUCTION AND SCOPE OF THE STUDY A. Introduction Organizing a business, needs a thorough investigation and research. A Feasibility study is the most efficient one for it examines and ponders all aspects of the business. Pizza, as we know it today is a bread crust covered with a tomato base and then flavored with other toppings. Most of us think of pizza as an Italian food and most of us are right. The word "pizza" means "pie" and is a derivative of the Roman term "picea". The
Words: 15473 - Pages: 62
Instituto Tecnológico y de Estudios Superiores de Monterrey Campus Ciudad de México MARKET PROFILE Inteligencia de Mercados II Profa. Alexandra Solano Montserrat Cepeda Arce A01214694 Ximena Salazar Olmos A01124805 Diego Montoya Lozoya A01211464 Omar Eduardo Rodríguez Jilwan A01331655 Juan de Dios Bustamante Nikoniuk A01127162 17/Octubre/2013 Análisis cuantitativo 3 Mercado global 3 Estructura 3 Tendencias 7 Intercambio 9 Áreas del mercado 10 Participación
Words: 4977 - Pages: 20
Offshore Employment Handbook The Time-Saving “Getting Started” Guide for Finding Offshore Oil, Gas & Energy Jobs WE STRONGLY RECOMMEND TO SAVE THIS DOCUMENT ONTO YOUR HARD DISC NOW!!! Offshore Employment Kit…2 How to Avoid Offshore Oil Job Scams..................................................................... 5 Living the Offshore Life ......................................................................................... 10 Glossary of oilfield terms ..................
Words: 33356 - Pages: 134
Human Development Report 2014 Sustaining Human Progress: Reducing Vulnerabilities and Building Resilience Empowered lives. Resilient nations. The 2014 Human Development Report is the latest in the series of global Human Development Reports published by UNDP since 1990 as independent, empirically grounded analyses of major development issues, trends and policies. Additional resources related to the 2014 Human Development Report can be found online at http://hdr.undp.org, including complete
Words: 191797 - Pages: 768
Transactions and Strategies Economics for Management This page intentionally left blank Transactions and Strategies Economics for Management ROBERT J. MICHAELS Mihaylo College of Business and Economics California State University, Fullerton Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Transactions and Strategies: Economics for Management Robert J. Michaels Vice President of Editorial, Business: Jack W. Calhoun Publisher: Joe Sabatino
Words: 234748 - Pages: 939
JOHN KATZENBACH EL PSICOANALISTA Traducción de Laura Paredes John Katzenbach El psicoanalista Para mis compañeros de pesca: Ann, Meter, Phil y Leslie. 2 John Katzenbach El psicoanalista PRIMERA PARTE UNA CARTA AMENAZADORA 1 El año en que esperaba morir se pasó la mayor parte de su quincuagésimo tercer cumpleaños como la mayoría de los demás días, oyendo a la gente quejarse de su madre. Madres desconsideradas, madres crueles, madres sexualmente provocativas. Madres fallecidas
Words: 157540 - Pages: 631
