Case Study: Armani: Made in America? Giorgio Armani has successfully established for himself a strong, longstanding name for himself in the luxury retail business, and in the process, has acquired millions of loyal customers who continually enter into his stores. His company is a leading fashion and lifestyle design brand with over 5,000 employees, 13 factories and 500 exclusive retail stores in 46 countries worldwide. Since the beginning of his company, Armani has made sure to remain loyal
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Euro MBA Luxury Brand Management Armani Case Introduction In France, luxury brands and consulting agencies are working seriously in the Indian market. Part of the BRIC (Brazil, Russia, India and China), everyone
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“Oportunidades de negocios en el Perú” EDUARDO BERNALES Ministro Consejero Comercial Embajada del Perú Bogotá, 1 de setiembre de 2009 ¿ POR QUÉ HACER NEGOCIOS CON EL PERU ? ¿Por qué hacer negocios con en el Perú? 1. Estabilidad macroeconómica – Reconocimiento internacional. 2. Clima favorable para la inversión – Reglas de juego estable. 3. Acceso a mercados – Política de integración comercial. 4. Desarrollo de Infraestructura – Aumento de la competitividad. 5. Socios CAN: Arancel cero
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answer with an example. For example, Giorgio Armani S.P.A. is an international Italian fashion house founded by Giorgio Armani. The brand markets these products under several sub-labels. 1. Giorgio Armani (GA) is a high-end label specializing in men's and women's ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. 2. Emporio Armani (EA) line has a high quality in cheap fashion
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over-dresser it’s always about looking their best at any given moment; no matter if it is “Pretty Wednesday” or not. On Pretty Wednesday, everyone usually wears their business attire. I wouldn’t be surprised to see a guy in the cafeteria sporting a Giorgio Armani suit. People in this category like to have all eyes on them, and while that’s not necessarily a bad thing, we must be aware of those who let the attention go to their head sometimes. They start to believe they are better than the rest of us. The
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除家庭電器以外，中國富裕消費者大都偏愛國外品牌的電器產品。Sony 的受歡迎程 度非常高，在相機產品中排名第一，在手提電腦和家用電器中排名第二。諾基亞是最 受歡迎的手機品牌，而最受歡迎的家用電器品牌為海爾。 時裝／手錶/珠寶/運動服裝/運動鞋 在手錶、時裝、運動服裝及運動鞋方面，最受中國富裕消費者歡迎的為國際名牌，但 最受歡迎的珠寶品牌卻來自香港。香港珠寶零售商周大福贏得了大部分中國富裕消費 者的喜愛，並以 29%遠遠領先位於排行第二的 Cartier（14.2%）。 Chanel 以 15.3%位列中國富裕階層最受歡迎的時裝品牌首位，Giorgio Armani 以 15.1%緊隨其後。在運動品牌中，Nike（運動服裝：78%；運動鞋：51.5%）明顯領 先 Adidas（運動服裝：68.8%；運動鞋：37.4%）及其他品牌。 旅遊 不管是國內旅行還是境外旅遊，中國國際航空公司都成為中國富裕階層的首選航空公 司品牌，新加坡航空是最受富裕階層歡迎的國際航空公司品牌。 最受歡迎的酒類飲品 雖然法國葡萄酒最受富裕階層的喜愛（佔被訪者的 80.7%），但中國品牌的葡萄酒都 越來越受到歡迎，並領先西班牙、澳洲及德國等地而位居第三。 在中國的名酒品牌中，五糧液最受富裕階層的歡迎，茅台緊隨其後。北京及上海富裕
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Giorgio Armani (b.1934 ) got his first job in fashion doing display windows at La Rinascente in Milan. This was in 1954. He moved up through the ranks and eventually became a buyer for the company. He got his start designing at Nino Cerruti in the 1964. In 1970 Armani began a freelance design business, where he designed various lines, including two menswear collections for Ungaro. Armani started his own label for men in 1974, and a year later, he started his women’s line. But his name became a household
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In: Business and Management Armani Assignment by :Chandandeep SINGH Executive Summary This is a critical assessment of Giorgio Armani 'The Leading Fashion Brand'. In this report there would be the critically review of the current status of the organisation. There would be the analyse of current business strategies of the organisation and would try to develop a future strategy for the company. Content Pages Title page1 Executive Summary2 Content summary3 Introduction4 Current
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L’Oreal USA: Does Looks Really Matter in the Cosmetics Industry? Taja Gregory University of Mary Hardin Baylor L’Oreal is a multimillion dollar cosmetics company; it is also associated with other brands such as Ralph Lauren and Giorgio Armani. L’Oreal is particularly interested in employees that are enthusiastic about fashion and beauty, posse’s customer service abilities just to name a few (O’Rourke, J. pg. 357). In Macy’s in San Jose, CA the manager Elysa Yanowitz was with the GM
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you adopt, when you don’t know who you are.” – Quentin Crisp “Fashions fade, style is eternal.” – Yves Saint Laurent “Only great minds can afford a simple style.” – Stendhal “The difference between style and fashion is quality.” – Giorgio Armani “If you’re not into fashion, you are nobody.” – Lord Chesterfield “As soon as fashion is universal, it is out of date.” – Maneron Ebner-Eschenbach “The only rule is don’t be boring and dress cute wherever you go. Life is to short to blend
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