How to target Chinese luxury consumers Fashion in Macau Date：13/11/2012 Students name: Emma Ling Monica Anni Content Content 2 Introduction 2 1.Market 3 A. Market Size 3 B. Region Size 5 C. Consumption 6 D. Distribution 7 a. The real stores 7 b.The online malls 8 E. Communication 10 a.Why we take point-to-point communication 11 b.When to start point-to-point communication 11 c.How to start point-to-point communication 12 2、Main Players
Words: 5834 - Pages: 24
The Leading Luxury Brands 2008 Creating and managing brand valueTM The top 15 luxury leaders in 2008 Lessons from the leading luxury brands What is the future for luxury brands? The Leading Luxury Brands 2008 Introduction In marketing folklore, luxury brands were said to be immune to economic downturns. Their audience of über-wealthy loyalists meant they remained protected during tough economic times. Furthermore, as the global economy prospered, luxury brands attracted new segments
Words: 4307 - Pages: 18
Intro In August 2006, Vertu, a maker of premium mobile phones and a subsidiary of Nokia, the world's largest mobile phone maker, announced that it was unable to meet the demand for its luxury phones and would increase its production capacity in the near future. The mobile phones, or personal communication instruments, as they were referred to in the company's communications, were priced between US$ 4,900 and US$ 50,000 (as of 2006). The phones were handcrafted with high quality components including
Words: 1807 - Pages: 8
Prepared by Batch Ref. No. Prepared on Manohar M. M. Iyer XMBA – 19 VAS2010XMBA15P005 December 20, 2012 Indian Consumer Behavior & Premium watch purchase decision: Gist of Case study on XYLYS Brand Prepared by: Manohar M. M. Iyer, VAS2010XMBA15P005 Page 2 Indian Consumer Behavior & Premium watch purchase decision: Gist of Case study on XYLYS Brand Contents 1. Disclaimer note: ..............................................................................................
Words: 1721 - Pages: 7
MARKETING: PRINCIPLES AND PRACTICE SM1010 MARKS AND SPENCERS – PLACE MODULE TUTOR: JAYA AKUNURI SEMINAR TUTOR: RULA AL-ABDULRAZAK CONTENTS Page Introduction 4 Abstract
Words: 1847 - Pages: 8
“A STUDY ON THE WORKING OF THE TEXTILE MANUFACTURING UNIT” BY KUNJAN SHAH SHATAKSHI GOYAL HARSH SHAH UNDER THE GUIDANCE OF SMIT SHAH DIRECTOR SUPERNOVA POLYFABS PVT LTD UNIT OF ETCO SPINNERS PVT LTD
Words: 1864 - Pages: 8
community in Washington? Mallikarjun Kharge 11. Name the book launched by Sonu Nigam authored by Priya Kumar. The Perfect World 12. Which Italian luxury brand is looking to bring its high-end homeware and furnishings retail stores to India? Giorgio Armani 13. Which country announced 3-day national mourning following violence at a football stadium in Port Said? Egypt 14. Who is World’s shortest man ? 72-year-old Chandra Bahadur Dangi of Nepal 15. Which bollywood actor was honoured with a Green Globe
Words: 1550 - Pages: 7
Harbour City Wharf ’s business began in a wharf and godown in Tsim Sha Tsui in 1886. Urbanisation provided the defining opportunity for Wharf. The redevelopment of Harbour City turned Canton Road from a dilapidated street nobody dared to visit after sunset to the most high traffic focal point of TST today. T H E W H A R F ( H O L D I N G S ) L I M I T E D A n n u a l R e p o r t 2 014 15 BUSINESS ASSETS 169,074 9,550 HK$ Million GROSS REVENUE HK$ Million OPERATING PROFIT
Words: 1560 - Pages: 7
Part One Cause marketing and corporate social responsibility plans are two gears of contemporary production practices that assure opportunities for companies to do well fiscally by doing well in the general public. While cause-marketing and corporate social responsibility initiatives are essentially dissimilar, they can help assist a business develop or generate new advancements in the workplace, with the employees, and in the market (Charter & Ottoman, 2010). These programs can help perk up the
Words: 1845 - Pages: 8
0120.art_A1_313_0120.art_A1_313.qxd 09/05/13 11.39 Pagina 61 economia & management 3 - 2013 corbellini - marafioti LA CSR NELLA MODA Strumento di marketing o elemento fondante della strategia di impresa? Senior Lecturer Area Strategia e Imprenditorialità, SDA Bocconi erica.corbellini@sdabocconi.it Elisabetta Marafioti Docente Senior Area Strategia e Imprenditorialità, SDA Bocconi elisabetta.marafioti@unibocconi.it LO SCENARIO POST CRISI DEL 2008 HA SEGNATO UN CAMBIAMENTO
Words: 8985 - Pages: 36
