[pic] Course Title: Project Management Course Code:MGMT3314 Course Objectives: The aim of this course is to equip students with the knowledge of project management and skills that a successful project manager uses for effective initiation, implementation and termination of a project. Students get knowledge of different players involved in projects as well as an in depth information regarding organizational structure and communication etc. for project. Students are also taught how to prepare
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Euro MBA Luxury Brand Management Armani Case Introduction In France, luxury brands and consulting agencies are working seriously in the Indian market. Part of the BRIC (Brazil, Russia, India and China), everyone
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除家庭電器以外，中國富裕消費者大都偏愛國外品牌的電器產品。Sony 的受歡迎程 度非常高，在相機產品中排名第一，在手提電腦和家用電器中排名第二。諾基亞是最 受歡迎的手機品牌，而最受歡迎的家用電器品牌為海爾。 時裝／手錶/珠寶/運動服裝/運動鞋 在手錶、時裝、運動服裝及運動鞋方面，最受中國富裕消費者歡迎的為國際名牌，但 最受歡迎的珠寶品牌卻來自香港。香港珠寶零售商周大福贏得了大部分中國富裕消費 者的喜愛，並以 29%遠遠領先位於排行第二的 Cartier（14.2%）。 Chanel 以 15.3%位列中國富裕階層最受歡迎的時裝品牌首位，Giorgio Armani 以 15.1%緊隨其後。在運動品牌中，Nike（運動服裝：78%；運動鞋：51.5%）明顯領 先 Adidas（運動服裝：68.8%；運動鞋：37.4%）及其他品牌。 旅遊 不管是國內旅行還是境外旅遊，中國國際航空公司都成為中國富裕階層的首選航空公 司品牌，新加坡航空是最受富裕階層歡迎的國際航空公司品牌。 最受歡迎的酒類飲品 雖然法國葡萄酒最受富裕階層的喜愛（佔被訪者的 80.7%），但中國品牌的葡萄酒都 越來越受到歡迎，並領先西班牙、澳洲及德國等地而位居第三。 在中國的名酒品牌中，五糧液最受富裕階層的歡迎，茅台緊隨其後。北京及上海富裕
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Communication Strategy -Giorgio Armani Group Ying-eva XU Marketing Management Content Table 1 Brand History and Philosophy * Introduction of Giorgio Armani Group * Major events on timeline 2 Customer perception of brand extension 3 Communication and advertising channel * Traditional and non-traditional * Different brand message delivery 4 Evaluation and allocation of brand communication Brand History Founded in 1975 by Giorgio Armani is an Italian luxury brand
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you adopt, when you don’t know who you are.” – Quentin Crisp “Fashions fade, style is eternal.” – Yves Saint Laurent “Only great minds can afford a simple style.” – Stendhal “The difference between style and fashion is quality.” – Giorgio Armani “If you’re not into fashion, you are nobody.” – Lord Chesterfield “As soon as fashion is universal, it is out of date.” – Maneron Ebner-Eschenbach “The only rule is don’t be boring and dress cute wherever you go. Life is to short to blend
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more accessible to buyers with average incomes. This is a strength because it allows the designer's name to reach a larger audience of potential customers and the brand to make more sales. For example, Giorgio Armani includes high-priced couture and a ready-to-wear line available through Armani Exchange; Issac Mizrahi designs both couture and a ready-to-wear line sold exclusively through retailer Target. Weaknesses Consider as weaknesses any unusual or unnecessary costs, unknown designers or lack
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over-dresser it’s always about looking their best at any given moment; no matter if it is “Pretty Wednesday” or not. On Pretty Wednesday, everyone usually wears their business attire. I wouldn’t be surprised to see a guy in the cafeteria sporting a Giorgio Armani suit. People in this category like to have all eyes on them, and while that’s not necessarily a bad thing, we must be aware of those who let the attention go to their head sometimes. They start to believe they are better than the rest of us. The
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Business Environment on Armani Contents Introduction…………………………………………………………………………………………………………………… Task 1……………………………………………………………………………………………………………………………. 1 1.1 Identify the purposes of different types of organization………………………………............ 1 1.2 Describe the extent to which an organization meets the objectives of different stakeholders………………………………………………………………………………………………………………………….. 3 1.3 Explain the
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L’Oreal USA: Does Looks Really Matter in the Cosmetics Industry? Taja Gregory University of Mary Hardin Baylor L’Oreal is a multimillion dollar cosmetics company; it is also associated with other brands such as Ralph Lauren and Giorgio Armani. L’Oreal is particularly interested in employees that are enthusiastic about fashion and beauty, posse’s customer service abilities just to name a few (O’Rourke, J. pg. 357). In Macy’s in San Jose, CA the manager Elysa Yanowitz was with the GM
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American Cultural Values that are Promoted in Advertisement Advertising is the most influential institution of socialization in the modern society. It is all around us that we cannot run away from it. From the article, “Beauty…and the Beast of Advertising” stated that advertising is an over 100 billion dollar a year industry and affects all of us throughout our lives. We are exposed to over 2000 ads a day, aiming to persuade consumers to buy a certain product. American values are culturally defined
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