brandedentertainment Case study: BMW movies – luxury car to movie star Charles Young and Amy Shea Hall, Ameritest, examine a famous piece of branded entertainment, and show how two similar films have different effects F ADE IN: An impossibly handsome man guides his convertible up to a dilapidated house on a deserted street. He exits; his white suit glints in the sun as he surveys the landscape from behind impenetrable sunglasses. In his hand, a metallic attaché case. Members of a SWAT team
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I. Thinking Machines: The Creation of the Computer * High speed, small package * Two states: a.) ON b.) OFF * Creates its magic by calculating with the speed and accuracy that far surpasses its human inventors * Takes information , processes it, and outputs result, which is done by the partnership of the ff.: * HARDWARE – comes in boxes, physical components * SOFTWARE – disks, consists of instructions that tell the comp what to do (Example: using the keyboard to type in the input)
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Stanford Technology Ventures Program (STVP) STVP-1998-005 Revised August 22, 2001 Yahoo! 1995: First-Round Financing “I guess, three and a half years ago, if we were looking to start a business and make a lot of money, we wouldn’t have done this.” - Jerry Yang, 1997. It was April of 1995 – a key decision point for Jerry Yang and David Filo. These two Stanford School of Engineering graduate students were the founders of Yahoo!, the most popular Internet search site on the World Wide
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is to guide, direct, integrate and energize the efforts of people towards a common goal. A leader is one who influences the attitudes and behaviour of others in an organised activity. Leadership is an art and as such it must be felt, experienced and created. Recognising diversity in corporate life helps us to connect the great variety of talents that people bring to work and service of the organisation. Diversity allows each of us to contribute in a special way, to make our special talent an
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Mass media From Wikipedia, the free encyclopedia The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites
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BP From Wikipedia, the free encyclopedia This is the latest accepted revision, accepted on 2 October 2010.Jump to: navigation, search This article is about the energy corporation. For other uses, see BP (disambiguation). For information on the oil spill from the Deepwater Horizon rig, see Deepwater Horizon oil spill. BP p.l.c. Type Public limited company (LSE: BP, NYSE: BP) Industry Oil and natural gas, alternative fuels Founded 1909 (as the Anglo-Persian Oil Company) 1954 (as the
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Mission To build Prime Bank Limited into an efficient, market driven, customer focused institution with good corporate governance structure. Continuous improvement in our business policies, procedure and efficiency through integration of technology at all levels. Vision To be the best private commercial bank in Bangladesh in terms of efficiency, capital adequacy, asset quality, sound management and profitability having strong liquidity. Objective For our customers: • To provide the most
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pride ourselves on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporate and multinationals. To achieve this objective, we offer both postpaid (Indigo) and prepaid (JAZZ) solutions to our customers. Compared to our competitors
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INTRODUCTION: Chanakya was an Indian teacher, philosopher and royal advisor. Originally a professor of economics and political science at the ancient Takshashila University, Chanakya managed the first Maurya Emperor Chandragupta's rise to power at a young age. He is widely credited for having played an important role in the establishment of the Maurya Empire, which was the first empire in archaeologically recorded history to rule most of the Indian subcontinent. Chanakya served as the chief advisor
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Rumelt (2011) “The perils of bad strategy” McKinsey Quarterly June 2011, pp1-10. Bad strategy abounds, says UCLA management professor Richard Rumelt. Senior executives who can spot it stand a much better chance of creating good strategies Horatio Nelson had a problem. The British admiral's fleet was outnumbered at Trafalgar by an armada of French and Spanish ships that Napoleon had ordered to disrupt Britain's commerce and prepare for a cross-channel invasion. The prevailing tactics in 1805
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