As A Publicly Traded Corporation How Can Home Depot Justify Budgeting So Much Money For Philanthropy What Areas Other Than The Environment Disaster Relief Affordable Housing And At Risk Youth Mig

Philip Kotler Book

02116 A Pearson Education Company SECTION ONE Understanding Marketing Management Marketing in the Twenty-First Century We will address the following questions: ■ What are the tasks of marketing? ■ What are the major concepts and tools of marketing? ■ What orientations do companies exhibit in the marketplace? ■ How are companies and marketers responding to the new challenges? C hange is occurring at an accelerating rate; today is not like yesterday, and tomorrow will be different

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