Global Equity Study 2012 HEINEKEN through the years A proud, independent global brewer 1864 1939 Gerard Adriaan Heineken acquires his first brewery in Amsterdam, Netherlands HEINEKEN is listed on the Dutch Stock Exchange 1865 – 1938 Import to Africa and USA, expansion in Western Europe and entry into Asia Pacific 3 2002 – 2007 2009 Expansion in Central and Eastern Europe 1940 – 2001 Expansion in Africa, and Americas 2008 Acquisition of Scottish
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increase of 27.1% since 2011. Category segmentation Beer, cider & FABs is the largest segment of the alcoholic drinks market in China, accounting for 65.1% of the market's total value. Geography segmentation China accounts for 38.7% of the Asia-Pacific alcoholic drinks market value. Market share SAB Miller is the leading player in the Chinese alcoholic drinks market, generating a 17% share of the market's value. Market rivalry Growth within the alcoholic drinks market has been robust
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2010, producing total global revenue of approximately $160 billion. The most dynamically growing regions have been Asia Pacific and Africa/Middle East, which have seen the highest real GDP growth. The highest density of breweries in the world, most of them microbreweries, exists in the German Region of Franconia, especially in the district of Upper Franconia, which has about 200 breweries. In 2012 the four largest brewing companies controlled 50% of the market: Anheuser-Busch InBev, SABMiller, Heineken
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global consumers Diversified and balanced exposure across multiple geographies helps in business risk mitigation Product innovation contributes to growing sales Threats Rising disposable income and cultural shift towards alcoholic beverages make Asia an attractive target market Association with Federation Internationale de Football Association (FIFA) would enhance the company's brand recognition Shifting consumer preferences towards lowalcohol beers Growing demand for craft beer in the US Slow
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In partial fulfillment of the requirement in MKT111 Principles of Marketing with the degree of Bachelor of Science and Business Administration Marketing Management Presented by: Group 5 Ambi, Jake Gonzaga, Ronald Arroyo, Renz Mae Canales, Flory Costanilla, Gianne Marisse Dalut, Michelle Gilos, Mary Grace Segurigan, Joliza Yu, Ma. Daniela Presented to: Prof. Jessie Tamayo I. Marketing Background A. Overview of the Industry The new SMC under the leadership of Cojuangco and
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television commercial productions and became one of the most sought after production designers. From 1990 to 2004, he focused his career as an Art Director for television commercials for national and multi-national advertisers: San Miguel Brewery, Asia Brewery, PLDT, Globe Telecom, Smart Telecommunications, Procter & Gamble Philippines, and Unilever Philippines. In 2005 Mendoza ventured into feature film not as a production designer but as a director. His first feature film Masahista (The
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Summary 1 Lager by Price Band 2013 Price band | Price range per litre | | | Premium | Above PHP100.00 | Mid-priced | PHP55.00-PHP100.00 | Economy | Below PHP55.00 | Source: Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources Note: Price bands for lager are based primarily on price, but positioning and packaging are other factors that are considered in classification CATEGORY DATA Table
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INTRODUCTION A. Company Profile HISTORY San Miguel Brewery Inc. (SMB) is the largest producer of beer in the Philippines, with nine out of ten beer drinkers preferring its brands. San Miguel Beer was first produced by La Fabrica de Cerveza de San Miguel, an upstart brewery in the heart of Manila that began its operations in 1890. It received the Royal Grant from the Spanish king to brew beer in the Philippines, then a colony of Spain. In 1963, the brewery was renamed San Miguel Corp. (SMC) to reflect
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Government Agencies, the Philippines largest drinks manufacturer allegedly keeps on poisoning its national and international clientele. Established in 1890 as a brewery, the company is Southeast Asia's largest publicly listed food, beverage and packaging company with over 15,000 employees in more than 100 major facilities throughout the Asia-Pacific. Allegedly about 50 percent of the bottle caps, used by the company to close their light beer and other drinks, are rusted. The problem mainly occurs after
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Title: Supplier development and cost management in Southeast Asia- Results from a field study Author(s): Marc Wouters, Ewout van Jarwaarde, Bianca Groen University of Twente, The Netherlands Journal: Journal of Purchasing & Supply Management 13(2007) 1. What is/are the research question(s)? The research questions are as follows: * What motives do international companies in Southeast Asia have for buying from local suppliers and investing in supplier
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