[pic] Marketing Research of Subway Executive Summary This paper aims at conducting marketing research of Subway with a purpose of attaining its strategic objectives comprehensively. This company is an American world’s largest fast food chain, primarily selling submarine sandwiches and salads, that operates on the franchising principle. Marketing research is “the function linking the consumer, customer and public to the marketer through information – information
Words: 4145 - Pages: 17
Name: Principles of Marketing Course Code: MKT-101 Section: 06 Submitted To: Md. Nazmul Hossain Lecturer Adjunct Faculty Department of Business Administration East West University Submitted by: Debasish Chakraborty Id: 2009-1-10-215 Date of Submission: 18 April, 2010 [pic] East West University April 18, 2010 Instructor Nazmul Hossain Lecturer Adjunct Faculty Department of Business Administration East West University 43 Mohakhali C/A, Dhaka
Words: 1318 - Pages: 6
can support your decision-making. Fundamental concepts of marketing (such as marketing disciplines, segmentation, targeting, and positioning, customer satisfaction, perceived value, etc.) will be presented to assist you in both identifying problems and developing strategies. In addition, tools that are useful in making a number of specific decisions (e.g., laddering to achieve a stronger positioning in consumers’ minds) will be presented. As we pursue these objectives, you will become acquainted
Words: 6149 - Pages: 25
COURSE OUTLINE Prescription An introduction to the study of marketing and its role in developing a strategic customer/client focus within commercial, public sector and not-for-profit organisations. Course Learning Objectives MARK 101 provides students with an introduction to marketing principles, theory and practice. Students are introduced to the role of marketing within organisations, the economy, and society across commercial, government, and not-for-profit sectors. In particular, students
Words: 1649 - Pages: 7
Assignment Task 1 1.1 Management is a fragmented and interdisciplinary area of study, with a lot of academic branches. Willman argues this tree is narrower at its roots, and these roots lie primarily in social science. Key to the purpose of the book is to present management theory as applied social science. (Paul Willman, 4 Nov 2014) The organization and coordination of the activities of a business in order to achieve defined objectives. Management is often included as a factor of production along
Words: 4946 - Pages: 20
undertaken by a company to stimulate sales of its product or services with its customers. The marketing objective is to create, promote and distribute products or services, at a price and quality deemed valuable by the company’s customers, in order to create value and profit for the company. Maintaining a strong and compelling value proposition and long-term relationship with the company’s customers are vital for the company’s continued success and require constant monitoring of market, environmental
Words: 5405 - Pages: 22
undertaken by a company to stimulate sales of its product or services with its customers. The marketing objective is to create, promote and distribute products or services, at a price and quality deemed valuable by the company’s customers, in order to create value and profit for the company. Maintaining a strong and compelling value proposition and long-term relationship with the company’s customers are vital for the company’s continued success and require constant monitoring of market, environmental
Words: 5407 - Pages: 22
Intergrated Marketing Communications MARKET ENTRY STATEGIES FOR TRESEMMÉ INTO VIETNAM Lecturer: Ms. Nguyễn Trần Kiều Vân Class: MK308DE01 - 0600 Group members: Trương Phương Anh - 2006759 Võ Hồ Thanh Bình - 2008404 Đoàn Xuân Tâm Đan - 2007677 Nguyễn Ngọc Thiên Hương - 2007207 Damien Zafrani Ministry of Education and Training Hoa Sen University Faculty of Economics and Commerce Intergrated Marketing Communications MARKET ENTRY CAMPAIGN FOR TRESEMMÉ INTO VIETNAM
Words: 4366 - Pages: 18
Diploma in Business 2014/2015 Student Name: | Unit: 3 – Introduction To Marketing | Year Group: 12 | Tutor: Miss Chotai | Date Issued: | Submission Deadline: 27th March 2015 | Deadline Met: Yes/No | Task | Criteria to be met | Issue date(w/c) | Submission date(w/c) | Task 1 | P1, P2, M1 and D1 | 12th January 2015 | 2nd February 2015 | Task 2 | P3, P4, M2 and D2 | 16th February 2015 | 2nd March 2015
Words: 2049 - Pages: 9
MARKETING ASSIGNMENT -Cartoon reference (www.businesscartoon.co.uk), website accessed 10 June 2013 Course: MBA (Full Time) Module: Marketing Task: “Critically analyse the various methods of evaluating consumer and business markets and how this can be used to inform the marketing plan” Submitted by: Mannu Kantt S1123714 Date: 17 June 2013 TABLE OF CONTENTS INTRODUCTION 4 COMPARISON OF CONSUMER AND BUSINESS MARKETS 6 METHODS OF EVALUATION
Words: 3528 - Pages: 15
