FACULTY OF SOCIAL SCIENCES, NORWEGIAN SCHOOL OF HOTEL MANAGEMENT MASTER’S THESIS STUDY PROGRAM: THESIS IS WRITTEN IN THE FOLLOWING SPECIALIZATION/SUBJECT: Festival and Event Management IS THE ASSIGNMENT CONFIDENTIAL? MSc in International Hotel and Tourism Leadership No TITLE: Benefits of multi-stakeholder groups for participating in Gladmat festival AUTHOR ADVISOR: Prof. Reidar Johan Mykletun Student number: 215519 ………………… 214504 ………………… Name: Ambassador Rezene Meretse ……………………………………
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An initiative to find whether the congruence of individual personality and brand personality influence the buying behaviour favorably Abstract This study is conducted on students of xxxxx University to test the hypothesis (does the congruence of individual personality and brand personality influence the buying behaviour favourably?). The results would describe if an individual’s personality similar to that of the brand will result in preference for that brand in purchasing decisions. The study
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Conclusion…………………………………………………………………………………..29 References………………………………………………………………………………………30 1.0 Executive Summary Cell phones are a ubiquitous part of our global communications structure with more than 4.6 billion worldwide subscriptions, according to the International Telecommunications Union. This business opportunity will offer communication, including sales, repair, cell phone services and strategic marketing initiatives. Beyond using cell phones for use of said above reasons; this
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Course Guide Exercise: Memorize the process matrix ............................................... 46 Project Assessment 3.1.1 Benefit Measurement Methods 3.1.1.1 Life Cycle Costing & Net Present Value 3.1.1.2 Internal Rate of Return Develop Project Charter (PMBOK® Guide 4.1) 3.2.1 The project Statement of Work and Business Case 3.2.2 The Project Charter Identify Stakeholders (PMBOK® Guide 10.1) 3.3.1 Stakeholder analysis 3.3.2 Stakeholder Analysis Matrix 3.3.3 Segment 3 questions.................
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Running Head: Online Game Addiction Perception of and Addiction to Online Games as a Function of Personality Traits Searle Huh University of Southern California and Nicholas David Bowman Michigan State University Online Publication Date: April 26, 2008 Journal of Media Psychology, V 13, No. 2, Spring, 2008 Abstract With the growing popularity of online video games, there have been anecdotal reports suggesting that these games are highly
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The current issue and full text archive of this journal is available at http://www.emerald-library.com/ft McDonald's: ``think global, act local'' ± the marketing mix Principal Lecturer, Manchester Metropolitan University, Manchester, UK Keywords Globalization, Marketing mix, Marketing management, Fast-food industry, Marketing, Franchising Abstract Focuses on the marketing mix of McDonald's. Highlights how the company combines internationalisation and globalisation elements according to various
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10 Combination HIV Prevention: Tailoring and Coordinating Biomedical, Behavioural and Structural Strategies to Reduce New HIV Infections A UNAIDS Discussion Paper UNAIDS – JC2007 (English original, September 2010) © Joint United Nations Programme on HIV/AIDS (UNAIDS) 2010. All rights reserved. Publications produced by UNAIDS can be obtained from the UNAIDS Content Management Team. Requests for permission to reproduce or translate UNAIDS publications—whether for sale or for noncommercial
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Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission
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Nine Generic Influence Tactics * 1. Rational persuasion. Trying to convince someone with reason, logic, or facts. * 2. Inspirational appeals. Trying to build enthusiasm by appealing to others’ emotions, ideals, or values. * 3. Consultation. Getting others to participate in planning, making decisions, and changes. * 4. Ingratiation. Getting someone in a good mood prior to making a request; being friendly, helpful, and using praise or flattery. * 5. Personal appeals. Referring
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A Project Report On EVENT MANAGEMENT Submitted By: Mayur .A.Ghunkikar Roll #7920 MMS II Second Year Masters In Management Studies (IV–Semester) Oriental Institute Of Management Studies To the University of Mumbai In Partial Fulfilment Of MMS Academic Year: 2008-2009 CERTIFICATE This is to certify that, the project assigned on ‘Event Management’ has been successfully completed by Mr. Mayur .A. Ghunkikar of Oriental Institute of Management Studies, Vashi.
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