Knowledge Management Tools and Techniques Practitioners and Experts Evaluate KM Solutions This page intentionally left blank Knowledge Management Tools and Techniques Practitioners and Experts Evaluate KM Solutions Edited by Madanmohan Rao AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Elsevier Butterworth–Heinemann 200 Wheeler Road, Burlington, MA 01803
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Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK
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4.1 Excerpt Executive Summary Framework COBIT 4.1 The IT Governance Institute® The IT Governance Institute (ITGITM) (www.itgi.org) was established in 1998 to advance international thinking and standards in directing and controlling an enterprise’s information technology. Effective IT governance helps ensure that IT supports business goals, optimises business investment in IT, and appropriately manages IT-related risks and opportunities. ITGI offers original research, electronic resources
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Bangladesh Software Industry Chapter One Introduction Software industry is labor-intensive, has relatively low-entry barriers and few economies of scale and so offers lucrative opportunities for developing countries to join the ranks of the developed world. The scale and pace of growth in this sector is faster than in any other industry, and a number of developing countries having cheap, talented labor are attempting to emulate the success enjoyed by countries such as China, Thailand and
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having the lowest rate in the market. Since Sampath bank is considering improving personal banking services by implementing growth through innovative product design and outreach, developing Sanhinda brand is also considered Finally the responsible matrix and implementation procedure have been developed for the proposed plan. Therefore this will keep a track of activities and the time span and to meet the objectives on time. Hence to maintain a very organized and effective implementation plan, Control
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low. If performance is higher than expectations, satisfaction is high. Exchange: The act of obtaining a desired object from someone by offering something in return. Relationships: Marketing actions build and maintain relationship with target audience involving an idea, product, service or other object. Market: The set of all actual and potential buyers of a product or service. These people share a need
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A STUDY ON THE BUSINESS PRACTICES IN E-PATSHAL A SUMMER PROJECT REPORT Submitted by SIVAKUMAR S Register Number: 1391041 In partial fulfilment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN DEPARTMENT OF MANAGEMENT STUDIES SRI RAMAKRISHNA ENGINEERING COLLEGE Coimbatore-641 022 AUGUST 2014 SRI RAMAKRISHNA ENGINEERING COLLEGE COIMBATORE-641 022 Department of Management Studies A SUMMER PROJECT REPORT AUGUST 2014 This is to certify that the
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Celebrity Advertising: Literature Review and Propositions Peter Yannopoulos* In this paper we review several studies in the area of celebrity advertising. Topics include, why companies use celebrity advertising, achieving the right fit between the brand and the celebrity, the use of athletes as spokespeople, financial considerations of celebrity advertising, and potential risks of celebrity advertising. Next, we develop several propositions and discuss the conclusions and managerial implications
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1 The Future of Innovation MKT 421 Prof. Chelariu 12/10/2014 | | By: Mike Cutipa Brendan Saur Karina Lakhman Chris Musk Josh Caldwell 2 Table of Contents : Executive Summary ……………………………………………... 3 Introduction ……………………………………………………
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expanders. This book aims to describe such recent achievements of complexity theory in the context of the classical results. It is intended to both serve as a textbook as a reference for self-study. This means it must simultaneously cater to many audiences, and it is carefully designed with that goal. Throughout the book we explain the context in which a certain notion is useful, and why things are defined in a certain way. Examples and solved exercises accompany key definitions. We assume essentially
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