leader. The topic chosen will form the basis of a professionally written paper and presentation. Students can select topics based on their own understanding and investigations of the different types of CRM systems or applications across different industry settings. The scope of the CRM topic can be relatively narrow or broad. Some suggested, but not definitive topics might include the following: |Business case for CRM systems adoption |Strategic value of CRM systems
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MKT2SMA Service Marketing Semester 3, 2011 Coogee Sand Hotel & Apartment Qian Yi STU ID: QIYIF113 You Liang STU ID: YOLIF111 16 January 2012 Table of Contents 1. Acknowledgements 3 2. Executive Summary 4 3. Coogee Sands Hotel & Apartment’s corporate and marketing objectives 5 4. Situation Analysis6-10 5. Customer Analysis11-12 6. Service Product Analysis13 7. Current Pricing Strategies 14 8. Current Promotional Strategies 15 9. Service
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2008 Sunshine Coast Airport: Project Charter Project Management: Principles, Processes and Practice Sunshine Coast Airport Project Charter Project Management Practice: Assessment 1 Team Name: JETTS Group: Simpson Chang, Thomas Le, Trung Huu Nguyen, Safi Ayoush, Edi Ofori Project Management Practice: Assessment 1 1 Page 1/1/2008 Sunshine Coast Airport: Project Charter Project Management: Principles, Processes and Practice CONTENTS Document Management ..................
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choosing between budget airlines Applied Research Project Report On Factors Influencing Consumer Preferences while choosing between Budget Airlines Submitted in partial fulfilment of the requirement of Global Masters in Business Administration(GMBA) Information Technology Specialization Submitted by Zarine Susan George GNOV10IT066 Under the guidance of: Mr. Thanneermalai Lakshmanan 1 Factors influencing customer preferences while choosing between budget airlines DECLARATION I
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Control 27 References 31 Marketing Audit External analysis * Macroenvironment Political Environment Government regulates Airline industry heavily as in other country. In Government regulations of the Malaysian domestic and international aviation industry significantly affect financial performance of Air Asia. All aspect of Air Asia’s domestic airline operations in Malaysia, including slots allocation granting of rights under Malaysia’s air service agreements (“ASAs”) and insurance of
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singapore airlines annual report 2009/2010 Singapore Airlines achieved a net profit attributable to equity holders of S$216 million for the financial year ended 31 March 2010. During the first half of the year, demand for air travel declined due to the global economic slowdown as well as the outbreak of Influenza A (H1N1). The Group recorded a net loss attributable to equity holders of S$466 million for the first half of the financial year. Despite the difficult times, the Airline did not lose
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Co-op Education employer Research Report AsiaPacific Journal of Cooperative Education ca edu tor stu den t Assessing the Contribution of Internship in Developing Australian Tourism and Hospitality Students’ Management Competencies Maree Walo School of Tourism and Hospitality Management, Southern Cross University, PO Box 157 Lismore, NSW, Australia Received 24 September 2001; accepted 8 October 2001 This study assessed students’ perceptions of their level of management competence
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BestJet B: The European budget airline industry: origins, growth, market and competition May 2006 __________________________________________________________________ Allan Kinross prepared this case. It is intended to be used as a basis of class discussion rather to illustrate the effective or ineffective handling of an administrative situation Introduction to the European budget airline industry After 9 years of spectacular growth
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The International Airline Industry Background The airline industry has been limited in expanding because of national and international regulations. Even the dominant players in this market have only been able to keep their dominance over their own markets, except for United States. In United States, the state owned national flag carriers have been the key players of this industry. But in 1990, the competition started to increase in this industry. This was caused due to deregulation, privatization
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Domestic Fares & Ticketing Schedules Guide & Tariff Schedules Guide & Tariff Domestic Fares & Ticketing Provided for Australian College QED with permission by Pacific Travel Training. Important Notice: Pacific Travel Training has used it's best endeavours in collecting and collating the material contained in the schedules guide but cannot warrant that the information contained is complete and does not assume and hereby disclaims liability to any person for any loss or damage caused
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