MKT2SMA Service Marketing Semester 3, 2011 Coogee Sand Hotel & Apartment Qian Yi STU ID: QIYIF113 You Liang STU ID: YOLIF111 16 January 2012 Table of Contents 1. Acknowledgements 3 2. Executive Summary 4 3. Coogee Sands Hotel & Apartment’s corporate and marketing objectives 5 4. Situation Analysis6-10 5. Customer Analysis11-12 6. Service Product Analysis13 7. Current Pricing Strategies 14 8. Current Promotional Strategies 15 9. Service
Words: 3572 - Pages: 15
Practice final exam/guide PART A: Multiple choice and short answer questions 1) The branch of economics that examines the functioning of individual industries and the behavior of individual decision-making units is a. behavioural economics. b. microeconomics. c. macroeconomics. d. normative economics. 2) You own a DVD of the film 'A Beautiful Mind'. The opportunity cost of watching the DVD the second time a. is zero as you already own the DVD.
Words: 3740 - Pages: 15
Marketing Case Study : Sweet Dreams Motel in Far North Queensland ----------------------------------------------------------------- 1.INTRODUCTION Mr Smith is the owner of Sweet Dreams Motel in Far North Queensland. He owns the property since four years ago and he is not happy with the occupancy in the motel which only 50% year round while the other property can reach to 68% occupancy rate. Mr Smith believe his property have some strengths especially if we look at locations, large
Words: 3175 - Pages: 13
Productivity Commission, Canberra JEL code: D The Productivity Commission The Productivity Commission, is the Australian Government’s independent research and advisory body on a range of economic, social and environmental issues affecting the welfare of Australians. Its role, expressed most simply, is to help governments make better policies, in the long term interest of the Australian community. The Commission’s independence is underpinned by an Act of Parliament. Its processes and outputs are
Words: 83553 - Pages: 335
personal life interfering with work for expatriates (e.g., spouse employment, schooling for children), this study suggests that organizations should also concerned with how work is interfering with expatriates personal lives (e.g., reevaluate extensive travel, long hours.) Thus, programs that address both types of conflict are imperative to retain high quality employees. Finally, this study suggests that informal types of organizational support (e.g., a perception that the organization is concerned with
Words: 3091 - Pages: 13
Landslide Risk Management By refer to landslide risk management concept and guidelines from Australian Geomechanics Society Sub-Committee on Landslide Risk Management, the concept of landslide risk management are as below: The first step to be done is risk analysis in order to estimation of travel distance and velocity. These factors determine the extent to which the landslide will affect property and persons down slope and the ability of persons to take evasive action. Analysis can be done whether
Words: 1064 - Pages: 5
Executive Summary The Gold Coast is indisputably Australia's most popular holiday destination and offers many different types of beachfront accommodation, award-winning dining, shopping and thrilling attractions. This marketing report aimed to devise a marketing strategy for this location. It began by scanning the macro environment and found that the location is politically stable, although currently the entire world is being severely affected by the economic recession. This has therefore
Words: 6140 - Pages: 25
Australian Mobile Telecommunications Association Annual Report 2013 AMTA Contacts Membership For information about AMTA or membership inquiries phone (02) 6239 6555 or see the website: www.amta.org.au MobileMuster To contact MobileMuster phone 1300 730 070 or email mobilemuster@amta.org.au. For more information about MobileMuster go to www.mobilemuster.com.au Mobile Carriers Forum To contact the Mobile Carriers Forum phone (02) 6295 8191 or see the website: www.mcf.amta.org.au
Words: 11552 - Pages: 47
Branding has become an integral element in our daily lives. From deciding which brand of soft drink to purchase, to which restaurant to visit or sports shoes to buy, branding plays an influential role in our decision making. With the power of branding so persuasive, it is no surprise it also plays a role in which company we choose to work for. When an engineer considers future employers, a certain firm instantaneously comes to mind. When a teacher looks for work, certain schools set the standard
Words: 7237 - Pages: 29
(including Tasman Empire Airways Limited/Air New Zealand 1939-1978, New Zealand National Airways Corporation 1947-1978, and Air New Zealand 1978-on) issued February 2006 1939 During the months before the New Zealand, United Kingdom and Australian Governments reached agreement on the constitution of the new company, the Union Steam Ship Company accepted initial responsibility for the three Short S.30 Empire class flying boats which Union Airways had ordered for the Tasman service, and
Words: 19588 - Pages: 79
