Cisco Case Study Cisco Systems is a leader in its industry and a leading supplier of networking equipment. Through its history it struggled to go from a corporate name to a household known brand. Although Cisco equipment significantly contributed to the backbone of the internet and the company was very successful, the recognition on the brand was low. In the past Cisco’s marketing campaigns targeted corporations and IT decision makers but in 2003 they entered the consumer market. The acquisition
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B2B Marketing Module 1 A Perspective of B2B Marketing IIM Ranchi PGDM 2014-16 Introduction IIM Ranchi PGDM 2014-16 Facts • Proportion of pure B2B firms ~ 30% • Share of B2B transactions ~ 46% of GDP IIM Ranchi PGDM 2014-16 Nature • Customer is an organisation Organisational marketing? ▫ Enterprises Users OEMs Dealers & distributors ▫ Institutions ▫ Government IIM Ranchi PGDM 2014-16 The B2B-B2C dichotomy • Differences in ▫ Market structure ▫ Buying
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expectations of their consumers when advertising online. Social media plays a substantial role also in helping businesses promote products or services to other businesses or directly to consumers. When businesses do business with each other, also known as B2B marketing, it is important for them to have a clear idea of what their company represents and how their products or services will benefit consumers. Social media handles such as Facebook and Twitter have given businesses no matter how successful a platform
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Fei Gao ID:008412872 6/23/2015 CTA 3 1. How do the tracking and tracing capabilities of DHL add value for their customers? How does the importance of those capabilities differ for B2C and B2B customers? Tracking and tracing capabilities of DHL are important, because they are good for Detailed inventory management. For DHL Global Delivery Services, products, shipment, cost, and financial data cannot be accomplished without tracking and tracing technology. Also, they will make customers have
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company will choose to import low cost white goods from China to raise sales volumes at competitive pricings, at the same time provide wide selections of brands to suit the need of customers at different levels, encouraging repeated purchase. 3. B2B customer The current market segment is focusing on individuals and local purchasing powers. However, this retail method is passive and vulnerable towards economy recession when customers have low buying powers. In order to resist market volatility
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Management 22 (International Business and Cross-Cultural Management) Jan Ray O. Macanas 3rd Year BSBA FM The Importance of Investment in an Emerging Country Developing countries, also known as emerging markets, are becoming the driver of global growth. It is expected to grow two to three times faster than developed countries like the US according to the International Monetary Fund. And because of the growth many investors are being pulled in to invest to some emerging markets. This growth is
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Business-to-business (B2B) can be explained as business that sells products or provides services to other businesses. These organizations in turn, may re-sell the products and services to final consumers; or they may use the products or services as an input for manufacturing of final consumer goods; or use it provide services to final consumers; or government that use these products and services to serve the society. While B2B activity may exist in both traditional form and online, the acronym B2B is commonly
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nature of buyers In the B2B, buyers are normally another manufacturers While in the B2C, transactions occur between a company and consumers. Cisco has gained new competitors like IBM and Microsoft by entering in a new market. In order to compete against these competitors, Cisco uses the methods of both business to business and the consumer marketing. Currently, Cisco has been selling products to other businesses. B2B markets are generally small markets. Branding in B2B depends on the relationships
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v o l u t i o n I s J u s t B e g i n n i n g 17 TABLE 1.3 MAJOR TYPES OF E-COMMERCE T Y P E O F E - C O M M E R C E E X A M P L E B2C—Business-to-Consumer Amazon.com is a general merchandiser that sells consumer products to retail consumers. B2B—Business-to-Business ChemConnect.com is a chemical industry exchange that creates an electronic market for chemical producers and users. C2C—Consumer-to-Consumer eBay.com creates a marketspace where consumers can auction or sell goods directly to
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services and so on. 6. Koubei.com: China's largest communities for exchanging basic life information such as that on clothes, food, housing and travel. In 2009, Alibaba Group employed nearly 17,000 people, 70% worked in Alibaba’s B2B business. CRITICAL SUCCESS FACTORS 1. Clear Strategy To be the best e-business website not only in China, but also all over the world is the mission of Alibaba Corporation. The clear strategy is the beginning of the team of Ma Yun and the highest
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